United Airlines CEO Predicts ‘Gradual Increase’ in Airfares for 2027

Image: Plane on runway. (Photo Credit: RISHAD / Adobe Stock)
Image: Plane on runway. (Photo Credit: RISHAD / Adobe Stock)
Jessica Puckett
by Jessica Puckett
Last updated: 10:20 AM ET, Wed August 26, 2026

Travelers who were hoping for ever-increasing airfares to soon become cheaper again might have a rude awakening next year. 

According to one airline CEO, airfares will likely continue to become more expensive well into 2027. 

"I think ​you're going to still see gradual increases in fares,” said United Airlines CEO Scott Kirby, according to a Reuters report. “Not as big ​a jump as happened this year."

Kirby expects airfares to keep climbing steadily as travel demand remains strong, even amid this year’s higher prices. 

United has not seen any decrease in demand even as average airfares have increased by as much as 25% year over year in July, according to data from the US Department of Labor, largely due to elevated fuel costs.

"There really hasn't even been ​a blip in ​demand," Kirby said, according to Reuters. "Demand is ⁠very, very strong across the board."

Thanks to the strong demand, Kirby predicted that United will fully recover its added fuel costs by the end of 2026.

Although airfares have been significantly higher this year compared to 2025, Kirby said that average prices are still about 13% below pre-pandemic airfares when controlling for inflation.

"We're ⁠going to return to sort of a normalized fare level where airlines can be profitable enough to reinvest," Kirby said.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Jessica Puckett

Jessica Puckett

Jessica Puckett is an Emmy Award-winning journalist who covers transportation and travel news. She has reported for ABC News, The Points Guy, Condé Nast Traveler, and several other publications.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...