United CEO Predicts Spirit Airlines Will Liquidate

Image: A Spirit Airlines airplane. (Photo Credit: Spirit Airlines)
Image: A Spirit Airlines airplane. (Photo Credit: Spirit Airlines)
Mia Taylor
by Mia Taylor
Last updated: 2:45 PM ET, Wed December 4, 2024

Filing for bankruptcy and restructuring may not be enough to save Spirit Airlines. At least that’s the way United Airlines CEO Scott Kirby sees it.

“I think the current business plan is not going to work and, if they pursue it, Chapter 11 will be a brief pit stop on the way to Chapter 7,” Kirby said at a recent event at Washington’s Dulles International Airport, according to Travel + Leisure.

Kirby’s comments were in reference to the various U.S. bankruptcy codes and options. Under Chapter 7, filers close down altogether and liquidate their assets.

Spirit’s current plan for survival is focused on ramping up its revenue by offering new premium products and fare bundles. The plan does not focus as heavily on addressing the carrier's debt issues.

However, in commentary obtained by Travel + Leisure, a Spirit representative said the airline remains “dedicated to pairing great value with excellent service and firmly believes our low-fare business model is important for competition in the U.S. domestic airline market, which is 80 percent controlled by four dominant carriers.”

The Spirit representative added that its bondholders, “who are highly sophisticated investors, have chosen to become equity holders in Spirit following our prearranged, streamlined chapter 11 process. This is a clear vote of confidence in our business model and long-term path."



Spirit filed Chapter 11 bankruptcy in early November amid financial woes and a failed merger with JetBlue Airways. The carrier is expected to emerge from bankruptcy protection early next year.

Even with its filing and various new plans, however, Spirit is expected to report serious losses this year. Still, Spirit executives maintain that the airline will survive.

“The most important thing to know is that you can continue to book and fly now and in the future,” Spirit CEO Ted Christie wrote in a letter to customers when the bankruptcy filing was announced.

Meanwhile, United is reportedly interested in acquiring some Spirit assets, should the budget carrier go out of business, per Travel + Leisure.

Spirit is the first major U.S. airline to file for Chapter 11 since American Airlines in 2011.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...