Why Americans Are Expediting Holiday Flight Searches in 2025

Image: Southwest Airlines plane landing at Baltimore/Washington International Airport. (Photo Credit: Patrick Clarke)
Image: Southwest Airlines plane landing at Baltimore/Washington International Airport. (Photo Credit: Patrick Clarke)
Patrick Clarke
by Patrick Clarke
Last updated: 12:40 PM ET, Wed September 24, 2025

U.S. travelers are bracing for an expensive holiday travel season by beginning their flight searches for Thanksgiving and Christmas even earlier this year.

According to new data from flight deal-finding travel app Going, travelers are starting their searches for both holidays earlier than they did in 2024, 15 days earlier on average for each holiday.

The data is based on Going-sourced search activity during the same date range, July 1 through September 16, in both 2024 and 2025.

"Earlier this summer, travelers had their pick of affordable airfare. However, as we step into the next peak season, that same travel luck may have run its course," Going travel expert Katy Nastro said in a statement.

According to Going, U.S. Thanksgiving and winter holiday airfare averages are up 10 percent and 7 percent, respectively, this year. Average round-trip airfares for Thanksgiving come in at a whopping $751 for domestic flights, while winter holidays check in at $685 round-trip.

"Prices are already higher than last year for the winter holidays, and with the economy top of mind for millions of Americans, it's no wonder we are seeing earlier search habits. Wait too long to book and the only thing you'll be unwrapping is holiday stress, not savings," Nastro warns.

For Thanksgiving travel, Going finds that international trips offer the best bet to stretch a budget, with fares down slightly at 1 percent year-over-year, averaging $1,241.

"For Thanksgiving, travelers should aim to book domestic trips ASAP, or at the latest by the end of the month," Nastro recommends. "International flights have more leeway, so best to book by early October."

"For Christmas, the best fares are gone quickly, especially domestic flights this year with fewer low-cost options. Travelers should get domestic trips booked by early October and international flights even sooner," she adds.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...