Summer Bookings Won't Be a Problem for Airlines; Rebooking Will

Image: Electronic boarding pass and passport control in the airport. (Photo via iStock/Getty Images Plus/Alina Rosanova)
Image: Electronic boarding pass and passport control in the airport. (Photo via iStock/Getty Images Plus/Alina Rosanova)
Rich Thomaselli
by Rich Thomaselli
Last updated: 12:20 PM ET, Tue May 3, 2022

Airlines are already short-staffed to the point where they are offering bonuses and incentives to cabin crew to work all their scheduled shifts and even pick up some extra duties.

In addition, carriers are also suffering from a pilot shortage to the point where Southwest Airlines' union says it pilots are suffering from fatigue due to haphazard scheduling.

They've even cut back on their schedules for the spring and summer.

Now the question is, what happens if another roadblock is thrown into the mix this summer, which is expected to be one of the biggest air travel seasons in recent memory?

Specifically, while bookings aren't the problem - they are up dramatically as the mask mandate has ended and pent-up demand is surging - re-booking flights could be a major issue.

As CNBC pointed out, airlines will have little to no wiggle room if flights are delayed or canceled by weather or maintenance issues. With jam-packed flights already, and with fewer available flights because of schedule cuts, it's going to be harder to re-book passengers on other flights.

The key, airline officials say, is to anticipate and then try to stop cancellations before the need arises.

"The goal is to prevent the cancellations in the first place so that we don't have to re-accommodate people given the high loads that we expect this summer," Maya Leibman, American's chief information officer, said on the company earnings call last month.

To that end, CNBC noted that American debuted an innovation last month called HEAT - Hub Efficiency Analytics Tool. HEAT helps the airline delay flights earlier so that it doesn't have to cancel them later, using everything from the weather reports to crew availability to how many passengers are using the flight to connect to other cities.

As for staffing, the major airlines believe they have hired enough people to handle the summer flow.

"We made so much progress with customers during the pandemic and really building the United brand," United CEO Scott Kirby said on a conference call in April. "We're not willing to sacrifice that customer goodwill for the possibility of short-term profits."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...