United Airlines Announces Leadership Change, Eco-Friendly Investments

Image: United Airlines Boeing 737 at Sacramento International Airport. (photo via Flickr/formulanone)
Image: United Airlines Boeing 737 at Sacramento International Airport. (photo via Flickr/formulanone)
Donald Wood
by Donald Wood
Last updated: 11:02 AM ET, Fri December 2, 2022

United Airlines announced several changes to help shape the brand and its long-term direction.

From a leadership perspective, the carrier named Maria Deacon senior vice president of technical operations, overseeing United's maintenance operations, ground service equipment and facilities maintenance, supply chain, technical services, and planning and strategy.

In addition, Deacon will be tasked with shaping the continued growth and investment in the airline's Calibrate apprenticeship program, which helps expand and diversify the next generation of maintenance employees.

Most recently, Deacon served as GE Aerospace's general manager of maintenance, repair and overhaul. She will report to United Executive Vice President and Chief Growth Officer Greg Hart.

"Our ambitious United Next growth strategy provides a remarkable opportunity to leverage Maria's unique skillset," Hart said. "In her nearly 25 years at GE, she established an impressive record of supply chain and operational successes, and her approach to team culture has driven exceptionally high levels of accountability and execution that drove operational excellence."

The airline also announced a strategic equity investment in Natron Energy, a battery manufacturer whose sodium-ion batteries have the potential to help United electrify its airport ground equipment, including pushback tractors and operations at the gate.

The carrier has more than 12,000 pieces of motorized ground equipment across its operations. Natron's batteries could potentially be deployed in support of a number of uses, including charging electric ground equipment, charging anticipated future electric aircraft, allowing airport operations to manage electricity demand and improving resiliency related to inclement weather.

"United Airlines Ventures was created to identify companies spearheading the next generation of innovative and emissions-reducing technology," President Michael Leskinen said. "Natron's cutting-edge sodium-ion batteries presented an ideal opportunity to both potentially expand our sustainability investment portfolio to our ground operations, and to help make our airport operations more resilient."


For the latest travel news, updates and deals, be sure to subscribe to the daily TravelPulse newsletter here.

Topics From This Article to Explore

More From TravelPulse

Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...