WOW Air Introduces New Wow Premium Fares

Image: Plane seats. (photo via WangAnQi / iStock / Getty Images Plus)
Image: Plane seats. (photo via WangAnQi / iStock / Getty Images Plus)
TravelPulse Staff
by TravelPulse Staff
Last updated: 12:15 AM ET, Tue April 24, 2018

WHY IT RATES: As Iceland continues to grow as a popular destination,WOW air is offering travel agents a great sale option for clients on a budget.-Donald Wood, Breaking News Senior Writer.


WOW air, Iceland's ultra-low-fare transatlantic airline, announces WOW premium, a new full-service ticket bundle that is perfect for the business or leisure traveler seeking a more inclusive travel experience. This new offering from WOW air will rival similar business services offered on legacy carriers with the fares remaining closer to what consumers have come to know and expect from the innovative Icelandic airline.

The WOW premium ticket bundle includes: the WOW air BigSeat, featuring a wider seat with a footrest and at least 37 inches of legroom; priority boarding and fast-track security; an in-flight meal and drinks; two checked bags; one carry-on item; one personal item; and no change fee for rescheduling and cancellation protection.

WOW premium is an enhanced version of the WOW biz offering that was announced in 2017.

"We have received great interest from businesses that want to provide their employees that travel a more comfortable experience at affordable prices that are not currently available," says Skúli Mogensen, founder and CEO of WOW air. "We believe we can be a leader in this market by offering a premium product at half the price of our competitors and look forward to continuing to lower prices over the Atlantic."

For a limited time, travelers can purchase select one-way WOW premium fares to Iceland from Los Angeles (LAX), San Francisco (SFO) and New York (EWR and JFK) for as low as $399.

Additionally, WOW air is offering select one-way WOW premium fares from Los Angeles (LAX), San Francisco (SFO) and New York (EWR and JFK) to Amsterdam (AMS), Paris (CDG) and London (LGW and STN) via Iceland for as low as $599.


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