Enterprise Study Shows Gen Z and Millennials Driving More Than Other Generations

Image: Enterprise car rental branch. (Photo Credit: Enterprise Holdings, Inc)
Image: Enterprise car rental branch. (Photo Credit: Enterprise Holdings, Inc)
Donald Wood
by Donald Wood
Last updated: 8:55 AM ET, Wed August 28, 2024

New data from Enterprise Mobility found that Gen Z and millennials are driving more than any other generational age group.

According to Enterprise Mobility’s first “On the Move” mobility survey, found that 47 percent of Gen Z and 41 percent of millennials estimate they are driving more than they did five years ago, compared to 33 percent of Gen X and 16 percent of baby boomers.

The study also found that 73 percent of surveyed Americans expect privately owned vehicles to remain their top choice of transportation 10 years from now. Many admit that vehicles can cause stress, and 45 percent agree that their commute would improve if they cost less money. 

“As we look toward the future, it’s important for us to stay informed about consumer perspectives on the current state of mobility,” Enterprise Mobility Executive Vice President of Global Operations Will Withington said.

“This survey represents a snapshot of how the public views a range of mobility trends, which helps us stay better informed as we work to develop and provide mobility solutions for our customers both today and in the future,” Withington continued. 

The survey also asked Americans about autonomous vehicles (AVs), with 41 percent of respondents reporting excitement for the new technology, as it could have the potential to “make travel easier for people who can’t or won’t drive” and “gives people time to do other things in a car besides driving.”

While the excitement surrounding AVs is growing, 72 percent of respondents prefer to be in control of the car they are driving or riding in.

“Although there is some initial skepticism around AVs, we see that many consumers change their minds about the technology once they get a chance to experience it,” Withington added.


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Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

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