Cruise & Cruise Line

Azamara Cruises Announces 2026 Travel Advisor Initiative

Image: The Azamara Cruises' fleet (Photo Credit: Azamara Cruises)
Image: The Azamara Cruises' fleet (Photo Credit: Azamara Cruises)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:25 PM ET, Tue September 1, 2026

Azamara Cruises has launched the 2026 Travel Advisor Celebration, a two-month initiative designed to recognize and reward the travel advisors who have supported the brand for two decades.

Running from September 1 through October 31, 2026, the celebration brings together enhanced incentives, exclusive educational opportunities, giveaways, and a new Azamara World Academy chapter dedicated to Asia.  

“Asia Unlocked: Your Guide to Selling the World’s Most Captivating Region,” a new chapter of the Azamara World Academy, is at the centerpiece of the celebration. The chapter provides advisors with an in-depth look at Azamara’s Asia itineraries and immersive experiences, providing the tools and insights to confidently showcase the region to their clients.

The first 100 advisors to graduate from the Asia Unlocked chapter will receive a commemorative pin and letter. Graduates will also earn $100 in Bonus Commission on new FIT bookings, while advisors who complete every chapter of the Azamara World Academy can earn up to $500 in Bonus Commissions and 17 CLIA credits.

“At Azamara Cruises, we know that our travel advisors are much more than partners; they are an essential part of our community and an important part of our success,” said Dondra Ritzenthaler, CEO of Azamara Cruises in a statement.

She added, “The 2026 Travel Advisor Celebration is our way of recognizing the passion and expertise they bring to every client interaction while giving them meaningful opportunities to grow their business. From our new “Asia Unlocked” Azamara World Academy chapter to enhanced incentives, we’re investing in the tools and experiences that help advisors confidently sell the destinations and immersive experiences that make Azamara unique.”

Rewards and Azamara engagement opportunities for travel advisors throughout the initiative include:

  • Advisors booking any Asia or Alaska cruise will be entered into a drawing to win a free Azamara cruise.
  • Advisors will earn Double Group Amenity Points on select 2027-28 new affinity groups booked during the celebration period.
  • Azamara’s Travel Partner Alliance Facebook page will feature weekly giveaway questions throughout September and October. Attending the exclusive educational webinars increase chances of winning.
  • Azamara will host a series of trade webinars spotlighting South Korea, Hong Kong, Japan, and Singapore, giving advisors additional insights into selling the region and Azamara’s destination-focused experiences.


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