by Sarah Kuta
Last updated: 11:00 AM ET, Mon January 12, 2026
This wave season, Hurtigruten is introducing new monthly exclusive offers, with 50 percent off for trade only. This is in addition to its wave offerings of up to 30 percent off select sailings for clients and the return of the popular “Sell Three, Sail Free” promotion.
“Our trade partners are invaluable to our business and we are always looking for innovative ways to provide them with new tools, direct advisor programs, exclusive deals and creating the most value for their clients,” says Carly Biggart, head of Hurtigruten in the Americas. “Norway offers travelers so much, from coolcationing, off-peak season allure, slow travel and more recently, the emergence of its culinary scene, so it’s no surprise there’s a continuous increase in demand for Norway.”
The promotions run now through March 1 and apply to the cruise line’s two concepts: Original and Signature. Special offer highlights include Svalbard Line and Original summer sailings.
The new 50 percent off monthly exclusive offers will be updated at the start of each month on Hurtigruten’s new promotional page. The booking window is until the last day of that month. Hurtigruten is also bringing back its popular “Sell 3, Sail Free” promotion, where travel advisors who sell three cabins before March 1, 2026, for sailings on or before December 31, 2026, earn a free cruise to enjoy themselves before December 31, 2026.
The company also has an always-on, reduced single supplement for selected sailings throughout the year.
“At Hurtigruten, we saw record sales last year in North America, which would not have happened without our fantastic trade partners,” says Biggart. “With the promise of the Midnight Sun, Northern Lights, our new and popular Svalbard tours and record sales on Signature’s Svalbard Line, we are confident we have the right offering for our partners’ clients that are looking for a truly unforgettable travel experience.”
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