As a longtime sponsor of MASTERPIECE, Viking Cruises has been somewhat synonymous with the hit British TV show "Downton Abbey." The line will continue the trend as a presenting sponsor of Downton Abbey: The Exhibition, currently running in New York City through April 9, 2018.
"Our guests are curious explorers who enjoy being immersed in the cultures of the world, and many of them first learned about Viking and our destination-focused small ship cruises while watching Downton Abbey," said Richard Marnell, Senior Vice President of Marketing for Viking, in a press release.
"We are pleased to partner with this enriching new exhibition as a natural extension of our longstanding relationship with MASTERPIECE, Highclere Castle and the Carnarvon family."
Besides giving patrons a deeper dive into the television program, the exhibit will present the history, fashion and culture of post-Edwardian England. The first immersive experience of its kind was created by NBCUniversal International Studios.
Featured will be the lives of the Crawleys and their servants as well as the actors' and actresses' costumes-over 50 total on display. Visitors will even be able to walk through some sets such as Mrs. Patmore's kitchen, the servants' quarters, the family dining room and Lady Mary's bedroom.
"We are delighted that Viking has chosen to extend its long running partnership with the Downton Abbey brand via our new touring exhibition," said Dominic Burns, Senior Vice President of Brand Management for NBCUniversal International Studios, in the release.
"Viking's commitment to excellence and quality of service is perfectly aligned with the experience that we hope to deliver to our visitors. The strong association between the two brands will be further enhanced during our stay in New York."
Lady Carnarvon added, in the release, "Through my long friendship with Karine, I am delighted to welcome Viking guests here for special tours, and I hope to meet many more of them in the future."
Viking has been a national sponsor of MASTERPIECE since 2011 and is a current and past collaborator with the further likes of Highclere Castle itself, National Geographic and its scripted series "Genius," the Los Angeles Philharmonic at The Hollywood Bowl, The Metropolitan Opera, BBC, Oslo's the Munch Museum, St. Petersburg's Mariinsky Theatre and more.
The line is also now offering U.S. residents a cruise booking special through November 30, 2017. Travelers can enjoy 2-for-1 rates on certain 2017 and 2018 ocean and river itineraries and receive extra savings on international flights.
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