Cruise & Cruise Line

Royal Caribbean Isn't Giving Up on Perfect Day Mexico Project

Image: A rendering of Royal Caribbean's Perfect Day Mexico (Photo Credit: Royal Caribbean Media)
Image: A rendering of Royal Caribbean's Perfect Day Mexico (Photo Credit: Royal Caribbean Media)
Sarah Kuta
by Sarah Kuta
Last updated: 2:30 PM ET, Tue August 18, 2026

Royal Caribbean Group is continuing efforts to revive its plans for Perfect Day Mexico.

The company provided an update on the project during its recent second-quarter earnings call, during which chief executive officer Jason Liberty said Royal Caribbean continues to “maintain a constructive dialogue with community leaders and public officials as we work to develop a tourism destination that will create long-term opportunities for the region, for Mexico, and for our guests.”

Liberty said discussions involving the Mexican government, Royal Caribbean and local community members are ongoing, but he suggested the process may take longer than the company initially anticipated. The government’s engagement with community stakeholders, he said, “will take some time and is expected to affect our previously planned timeline.”

Royal Caribbean had envisioned Perfect Day Mexico as a sprawling vacation destination in Mahahual, near the port of Costa Maya. The concept was modeled in part on Perfect Day at CocoCay in the Bahamas and was slated to feature a waterpark, nearly two miles of beaches and other attractions.

But the project hit a major roadblock in May, when the Mexican government prevented it from moving forward following opposition that included millions of digital petition signatures. Environmental concerns were a major focus of the pushback, particularly given Mahahual’s location along the Mesoamerican Reef, the world’s second-largest barrier reef.

During the earnings call, Liberty framed the Perfect Day Mexico project as part of Royal Caribbean’s broader effort to establish a lasting relationship with the community.

“We remain heavily engaged with key stakeholders to create sustainable tourism that includes lasting environmental, economic, and social benefits for the region, including investments in critical infrastructure to protect the local environment,” he said. 

More broadly, Royal Caribbean appears to be emphasizing its efforts to engage with the community and address concerns about the project. The company has created a webpage dedicated to Mahahual that includes a section of frequently asked questions, such as “How does Royal Caribbean listen to the local community?” and "How is Royal Caribbean addressing environmental concerns in Mahahual?" 

On the webpage, the company is also highlighting its community impact, including its investment in a new community center in Mahahual, which is expected to host workshops, sports activities and other community events. Royal Caribbean also pointed out its multi-year sargassum management program, as well as other environmental protection efforts. Another blurb emphasizes how the company supports Mahahual’s local economy. 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...