Bartlett Outlines 'Pillars' For Swift Jamaica Tourism Arrivals Growth

Brian Major
by Brian Major
Last updated: 5:30 PM ET, Wed June 15, 2016

PHOTO: Jamaica's government will "focus on new products" as part of a plan to energize the country's visitor arrivals. At YS Falls in Jamaica's St. Elizabeth parish. (photo by Brian Major)

Three months after returning to his present position as Jamaica's tourism minister, Edmund Bartlett this week set lofty visitor arrival goals for the Caribbean destination. The minister issued a "five-pillar strategy" to increase arrivals to five million annually by 2021.

In an address in Jamaica's Parliament Tuesday, Bartlett said Jamaica's tourism sector, which last year hosted 2.1 million visitors and has recorded more than two million visitors in each of the past two years, has underperformed.

He said Jamaica is training 87 district constables under a "new initiative to ensure strict enforcement of the rule of law and effectively address tourist harassment." The constables would have policing powers and focus on resort areas.

"To preserve our reputations as a destination in which crime against tourists is negligible, we will be doing much more to preserve the safety and security of our visitors," he said.

"However, the efforts of the government must be augmented by the private security framework which hotels and other properties have as security is everyone's responsibility."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
How Risk-Free Groups with Collette Skyrocket GrowthMonday, October 5, 2026
2:00pm Eastern
Group travel is your Ticket to business growth. Looking to grow your travel business? Join Matt...
Upcoming Webinar
Social Media Made Simple for UTuesday, October 6, 2026
2:00pm Eastern
Social media doesn't have to be complicated. Join Millie Britt, our Digital Marketing Coordinator, for...
Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...
Upcoming Webinar
How Risk-Free Groups with Collette Skyrocket GrowthMonday, October 5, 2026
2:00pm Eastern
Group travel is your Ticket to business growth. Looking to grow your travel business? Join Matt...
Upcoming Webinar
Social Media Made Simple for UTuesday, October 6, 2026
2:00pm Eastern
Social media doesn't have to be complicated. Join Millie Britt, our Digital Marketing Coordinator, for...
Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...