by Donald Wood
Last updated: 9:05 AM ET, Tue August 1, 2023
Brand USA announced President and CEO Chris Thompson would
retire on May 31, 2024, to pursue life beyond work.
During his time with the United States’ destination
marketing organization, Thompson achieved several major milestones, including increasing
international visitation, enhancing global awareness and promoting the U.S. as a
premier travel destination.
Brand USA has commenced a search for a new President and CEO
who will build on Thompson’s success and drive the organization forward. The
Board of Directors will work closely with an executive search firm to identify
a candidate with the necessary expertise, vision and passion.
“It has been an incredible privilege to serve as President
and CEO of Brand USA,” Thompson continued. “I am immensely proud of what we
have accomplished together, and I am confident that the organization will
continue to thrive under new leadership.”
The current president helped build the brand’s success and
fostered partnerships with industry stakeholders, government agencies, and
international organizations, which has strengthened the organization’s position.
In response to Thompson’s decision to retire, The Brand USA
Board of Directors voiced their appreciation of his “exceptional leadership and
significant contributions to the organization.”
“Chris's integrity, tenacity, passion and belief in the
power of the travel and tourism industry to bring prosperity to all Americans,
fueled the advancement of the US travel and tourism industry and established an
organizational foundation of innovation, resiliency and future-focused
confidence,” Brand USA Board Chair Todd Davidson said. “We all wish him the
very best in his retirement.”
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