Brand
USA, the nation’s destination marketing organization concluded its 2025 Latin
America USA Destination Immersion Program in Houston after highlighting diverse
communities and small businesses through its first major destination immersion
of 2025. International travel advisors were given firsthand experiences to help
them promote the U.S. as a top travel destination.
The effort also highlights the organization’s
leadership in promoting the United States as a top international
destination and the vital role inbound travel plays in fueling economic growth
and supporting jobs in communities across the country.
“At Brand USA, we are proud to showcase 17 states in this
latest effort to increase legitimate inbound travel and build economic
opportunity at the local level,” said Brand USA President and CEO Fred Dixon.
He added, “Destination product education through strategic
immersions is a critical component of growing lucrative inbound travel, giving
travel sellers a deeper understanding of the USA’s immense offerings from small
towns to iconic experiences. Programs like this convert on the ground training
into meaningful economic impact through high-spending visitors in communities
across the country.”
International inbound travel is a key pillar of the U.S.
economy. In 2024 alone, Brand USA showcased more than 1,200 U.S. businesses to
the world, drove over 1.6 million legitimate visitors to the country, and
supported nearly 80,000 American jobs.
Brand USA’s efforts focus on dispersing this economic
benefit beyond gateway cities, ensuring a more equitable distribution of
tourism dollars in communities nationwide.
The full list of highlighted 2025 itineraries, all finalizing
in Houston includes:
Historic Roads: Heritage, Hidden Gems & Timeless
Tales
- Washington, DC
- Fairfax, Virginia
- Baltimore, Maryland
- Frederick, Maryland
- Houston, Texas
The Last Frontier: An Alaskan Exploration
- Anchorage, Alaska
- Talkeetna, Alaska
- Fairbanks, Alaska
- Houston, Texas
Pacific Peaks & Scenic Shores
- Seattle, Washington
- Ruston, Washington
- Hood River, Oregon
- Portland, Oregon
- Houston, Texas
Midwest Road Trip: Iconic Cities to Historic Trails
- Chicago, Illinois
- Springfield, Illinois
- Moline, Illinois
- Cedar Rapids, Iowa
- Des Moines, Iowa
- Houston, Texas
Southern Stories: From Big Easy to Lone Star
- New Orleans, Louisiana
- Lafayette, Louisiana
- Shreveport, Louisiana
- Dallas, Texas
- Houston, Texas
Peaks, Brews, and Western Views
- Denver, Colorado
- Fort Collins, Colorado
- Cheyenne, Wyoming
- Laramie, Wyoming
- Houston, Texas
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