The Croatian National Tourist Board has announced the launch
of the ‘Croatia Full of Life Certificate,’ a
new initiative designed to empower North America travel advisors.
The certification program objective is to enhance travel
agents' and advisors' expertise, enabling them to curate unforgettable
experiences for travelers seeking to explore Croatia’s rich culture, stunning
landscapes and vibrant hospitality.
“We are thrilled to introduce this certification as a way to
support travel advisors in promoting Croatia as a year-round destination,” said
Leila Krešić-Jurić, director of the Croatian National Tourist Board in North
America.
She added, “By deepening their knowledge, advisors can
inspire travelers with authentic, customized itineraries that showcase
Croatia’s unique charm beyond its well-known highlights.”
Through a series of five themed webinars, participants will
gain exclusive insights into Croatia’s key attractions, emerging destinations,
luxury accommodations, sustainable tourism efforts and off-the-beaten-path
experiences. The program culminates in an online quiz, after which successful
participants will receive the official Croatia Full of Life Specialist
certificate.
Webinar themes include:
- Introduction to the Croatia Full of Life
Specialist Certificate
- Zagreb & Central Croatia - Discovering
Culture & Arts
- Istria & Kvarner - Food & Wine travel -
Golf Traveler
- Zadar & Lika - Enjoy Outdoors & Nature -
Multi-Generational Travel
- Central Dalmatia & Dubrovnik - Island
Hopping & Sailing - Weddings, including the luxurious island of Hvar,
recently featured in a PBS travel series highlighting its stunning landscapes
and rich heritage.
- Slavonia - Rural Tourism -Health & Medical
Travel
Participation in the certification program is complimentary,
with early adopters and top-performing participants eligible for special
incentives.
The new program also coincides with 2025 record summer
connectivity to include 122 direct flights from 42 countries with 57
international airlines operating flights to and from Croatia.
Most airports expect an increase
in traffic with the largest number of passenger aircraft operations planned
for Zagreb, Split and Dubrovnik.
Expanded connectivity supports the Croatian National Tourist
Board’s efforts to position the country as a year-round destination, making it
easier for travelers from North America and around the world to reach both
popular coastal hubs and emerging inland regions.
The comprehensive network of flights enhances Croatia’s
appeal to a diverse range of travel markets, from leisure and luxury to
adventure and cultural tourism.
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