At a time when it seems challenging to “discover” a new
tourism destination, Catalina Martinez, secretary of state for tourism for
Equatorial Guinea, believes she has the answer. She represents a country on
Africa’s west coast that boasts quiet beaches, spectacular wildlife (including
gorillas), and a modern infrastructure that includes five airports (three
international) and international-standard hotels.
Independent from Spain since 1968, Equatorial Guinea is the
only Spanish-speaking country in Africa and has a population of less than two
million in a land mass about the size of Costa Rica. It is comprised of a
mainland region and a series of islands. The mainland has extensive forest and
jungle areas, villages and a strong cultural heritage.
The capital of Malabo is on the island of Bioko, and there
are other islands, such as Annobon and Corisco, with pristine beaches. A
diverse gastronomy results from a complex history, including African and
Spanish-influenced cuisine. The country boasts 12 national parks. And there are
even three golf courses.
International hotel brands have locations in the country,
including Hilton and Accor. In addition, the Grand Hotel Djibloho on the mainland may be the most
ambitious luxury hotel to open in central Africa in recent years.
A rich cultural heritage, said Martinez, is key to her
country’s appeal. There are many tribes and languages spoken, and visitors can
go into villages and experience that history. “What makes us unique is how we
live,” said Martinez, “and we want to share that with visitors.”
The country has been hosting conferences for years and
welcomes tourists from nearby nations. Equatorial Guinea, said Martinez, is
eager to work with tour operators in North America. There are nonstop flights
to Malabo from Frankfurt (Lufthansa), Paris (Air France) and Madrid (Plus Ultra
Airlines).
Equatorial Guinea, said Martinez, seeks to learn from
neighbors like Rwanda, which has successfully developed tourism products. “We
want to learn and create partnerships,” she said.
Martinez notes that the country already has relationships
with American citizens because of the country’s oil reserves. Many Americans
working with energy companies have been to Equatorial Guinea and returned with
friends and family. According to the website of the U.S. embassy in Equatorial
Guinea, U.S. citizens need a visa to enter the country.
Martinez stresses that her country is seeking quality
tourism, not quantity. She recommends minimum stays of 7-10 days, with three
days in the capital and the rest on other islands or the mainland to experience
superb birdwatching and different natural experiences. There are local DMCs and
travel agencies who will welcome tourists and offer packages. A tourism website
is in the process of being developed.
Equatorial Guinea, said Martinez, is a peaceful, safe and
stable nation. With all of its tourism appeal, she said, “We deserve to be
known and discovered.” Her trip to the U.S., said Martinez, is about tapping
into a huge market and spreading the word about Equatorial Guinea. “We want to
ring the bell in the U.S. and tell people this is a new destination and it’s
open to you.”
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