Formula 1 Race to Kick Start a Las Vegas Tourism Boom

Image: Welcome to Las Vegas sign. (photo by Jessica Kelly)
Image: Welcome to Las Vegas sign. (photo by Jessica Kelly)
Rich Thomaselli
by Rich Thomaselli
Last updated: 2:00 PM ET, Sun October 15, 2023

There’s always something big going on in Las Vegas, but the next five months promises to be bigger than you can imagine.

In fact, it will be a tourism boon for the city.

Sin City looks to rake in $15 billion from high-profile events in the next five months, starting with the highly anticipated Formula 1 Las Vegas Grand Prix zipping through the Las Vegas Strip on the weekend of Nov. 16-18.

The race is just the start.

Other events include the Pac-12 college football championship game, the Las Vegas Bowl college football game, the National Rodeo Finals, the extraordinarily popular Consumer Electronics Show and, for the first time ever, the Super Bowl in February.

Now sprinkle in such events as multiple appearances by U2 at the newly opened Sphere, and Las Vegas is a great place to be this winter.

And there’s always gambling, with the wildly popular first weekend of March Madness for college basketball. Actually, that $15 billion estimate might be a little low.

"It is a spectacular run. As you look through that list, you'll see events that have been in Las Vegas for over 40 years, events that have been here for 20 years or 10 years, and some that are here for the first time," Las Vegas Convention and Visitors Authority President and CEO Steve Hill said. "It's a spectacular time of year to be here. It is a high-demand period and we just continue to bring more and more events who don't want to leave once they come here."

The new events include the Formula 1 race and the Super Bowl at Allegiant Stadium.

"It is quick and it has also been a long time in the making. We have been a boxing capital for decades. UNLV has been a phenomenon and won a national championship in the 90s. NASCAR has been here for a long time. UFC has now been in town for 25 years. We are standing on the shoulders of that," Hill said. "The acceleration over the past six or seven years has been a really remarkable thing. We are the sports capital of the world at this point and the eyes of the world are going to be on Las Vegas over the [couple of] months."

Big business follows big events, and the Formula 1 race alone is expected to bring in $1.3 billion.

"There's a lot of tax revenue that is generated through Formula 1. We're estimating about $87.5 million in taxes will be brought in from the race that everybody throughout Nevada will benefit from," Hill said. "It's one of the real reasons these events benefit everyone in the state and this city. There's $25 million that will go to K-12 education simply because of the race. From an economic impact standpoint, it creates jobs. It creates wages."

And it creates more tourism, which will surely have a trickle-down effect.


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Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

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