Visit Lauderdale is entering the new year with a new global brand campaign—“Never Lose Your Splash”—which puts the spotlight on Greater Fort Lauderdale’s sunny weather, expansive beaches and inland waterways, and the neighborhoods that connect them.
“‘Never Lose Your Splash’ is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” said Visit Lauderdale President Stacy Ritter, in a statement. “It’s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.”
The campaign, which targets both new and repeat visitors, was introduced to a national audience during CNN’s “New Year’s Eve Live with Anderson Cooper and Andy Cohen” on Wednesday.
All told, the “Never Lose Your Splash” campaign includes a series of broadcast and digital videos, audio, print and social content, along with large-scale out-of-home placements designed to bring the destination’s energy into high-impact environments, Visit Lauderdale said.
“The launch builds on continued momentum for the destination, including new hotel developments, expanded airlift, and the recently completed Broward County Convention Center expansion, reinforcing Greater Fort Lauderdale’s position as a leading leisure and meetings destination,” the destination marketing organization added.
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