According to Hawaii’s Department of Business, Economic Development & Tourism, preliminary statistics are showing that total visitor arrivals as well as total visitor spending in July 2025 declined compared to July 2024. Specifically, Hawaii saw 873,430 visitors this July, a decline of 4.4% from the same month a year earlier.
The July visitors came almost exclusively from air travel (99.7%), and mostly from the East and West coasts of the U.S. Spending was down from a year prior, at 4.3% less than July 2024. Hawaii saw year-on-year drops in travel from Japan (-1.4%) and Canada (-11.6%), along with other international locations (-3.3%).
DBEDT Director James Kunane Tokioka noted that July 2025 was a soft month for tourism in Hawaii, with total visitor spending and arrivals by air service from the U.S., Japan, Canada and other international markets decreasing, compared to July 2024.
“One highlight was cruise visitors,” Tokioka said. “July is typically a slow month for out-of-state cruise ships to Hawaii and that was the case in July 2024 and July 2019. In July 2025, two out-of-state cruise ships visited Hawaii, and each ship toured the island twice.”
Two years after the Maui wildfires, there were 235,529 visitors to Maui in July 2025, down 0.3% from July 2024. But this was 20.7% lower than July 2023, which was pre-wildfire.
“For the first seven months of 2025, there were 1,503,907 visitors on Maui. This represents a 9.2% growth compared to year-to-date 2024, but 16.2% lower than the same period before the wildfires,” said Tokioka.
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