How Aruba is Tapping Into the Glowcation Trend

Image: The recently renovated Okeanos Spa at the Renaissance Wind Creek Aruba Resort includes new oceanfront spa cabanas where guests can indulge in glowcation treatments. (Photo Credit: Courtesy Renaissance Wind Creek Aruba Resort)
Image: The recently renovated Okeanos Spa at the Renaissance Wind Creek Aruba Resort includes new oceanfront spa cabanas where guests can indulge in glowcation treatments. (Photo Credit: Courtesy Renaissance Wind Creek Aruba Resort)
Mia Taylor
by Mia Taylor
Last updated: 8:00 PM ET, Tue February 3, 2026

Every year brings new travel trends, and for 2026, that includes the rise of wildly popular 'glowcations.'

Not familiar with that term yet? It means travel that incorporates or focuses on skin health and restoration. (Not to be confused with a traditional spa vacation that includes all manner of self-care and pampering, beyond just skin care.)

According to Booking.com's 2026 travel trends report, a staggering 80 percent of global travelers are open to taking a glowcation. Translation: They're interested in trying at least one beauty or wellness treatment while away (Which many of us have been doing for years, but I digress).

Booking.com was merely one of the travel platforms to recognize the emerging glowcation trend for 2026. It's a style of travel that has been acknowledged in nearly every 2026 travel trends report to be published, including National Geographic, which also predicted that 2026 would see a surge in 'glowcations', as travelers increasingly head overseas specifically for skincare and aesthetic treatments. 

With all of the buzz around glowcations in mind, the Aruba Tourism Authority has helpfully rounded up a list of the top places globetrotters can indulge in this trend when visiting the Southern Caribbean island. If a glowcation is on your to-do list, read on for the top places in Aruba to make your skin-related vacation goals happen.

Top Locations for a Glowcation in Aruba


Spa Sensations at JOIA Aruba by Iberostar

Glowcations at JOIA Aruba center on restorative spa rituals and aloe-based traditions. Offerings range from an Aloe Vera Calming Wrap that uses fresh Aruba aloe to soothe sun-exposed skin to an Earth and Ocean Experience that combines exfoliation, antioxidant-rich masks, and specialized massage techniques to restore hydration, firmness, and luminosity from head to toe. 

In addition to focusing on glowing skin at JOIA's spa, guests can enjoy a complimentary Aloe Vera Scrub Making Workshop, during which guests create a custom body scrub with a local expert.

Facial treatment at the Bucuti+Tara's Purun Spa in Aruba

A 'glowcation' facial treatment at the Bucuti+Tara Resort's Purun Spa



Purun Spa at Bucuti & Tara Beach Resort Aruba

Skincare at adults-only Bucuti & Tara is deeply personal and holistic, guided by certified wellness specialists and a dedicated wellness concierge.

At the property's Purun Spa, nature-driven treatments harness Aruba aloe, salt air, and pure water to restore radiance. Some of the spa's signature offerings include the Aruba Aloe Facial, Coconut Milk and Aloe Wrap, and Manual Lymphatic Massage, alongside physician-led skincare treatments and IV therapies through partner Cosmedica Aruba. Guests can extend their glow with luxury Korean skincare from the Seráfina boutique.

Eforea Spa at Hilton Aruba Caribbean Resort & Casino

The "glow-forward" treatments at Hilton Aruba's Eforea Spa are focused on hydration and repair. That includes an indulgent Tropical Oasis Body Protocol, which combines a coconut sugar scrub, mango enzyme wrap, body oils, and a hydrating facial for head-to-toe radiance. 

If you're looking for an even more advanced option, don't miss the TheraGlow Facial, which pairs botanical skincare with TheraFace PRO technology for visible toning, lifting, and refreshment.

Hyatt Regency ZoiA Spa

A 'glowcation' facial treatment at the Hyatt Regency's ZoiA Spa in Aruba (Photo Credit: Courtesy Hyatt Regency ZoiA Spa)

ZoiA Spa, Hyatt Regency Aruba Resort Spa and Casino

Glowcations offerings at Hyatt Regency Aruba are inspired by the island's natural elements. That includes a customized Deluxe HydraFacial featuring targeted boosters and LED therapy. 

Full-body rituals, meanwhile, range from Island Breeze—featuring coconut oil massage and pineapple scrub—to ZoiA Balance, pairing a Dushi Massage and aloe-based Dushi Facial for lasting hydration and glow.

Okeanos Spa at Renaissance Wind Creek Aruba Resort

The recently renovated Okeanos Spa at the Renaissance Wind Creek Aruba Resort introduced spa cabanas on the resort's private island for open-air treatments.

As for the skincare offerings you want to miss, check out the Fountain of Youth Wrap, which blends local aloe with tropical fruits, marine collagen, polypeptides, and retinol to hydrate and firm.

Guests can also experience a Korean Better Than Botox Facial, which promises to lift, oxygenate and smooth fine lines.

Spa del Sol at Manchebo Beach Resort & Spa

At Spa del Sol, the glowcation offerings focus on repairing and soothing sun-affected skin. Options here include a Volcano Mud Body Wrap using mineral-rich Colombian volcanic mud to stimulate circulation and exfoliate, while the spa's After-Sol Aloe Cooling Wrap blends fresh aloe, cucumber, and essential oils to provide calming post-beach recovery.

Verde Renacer Spa at Radisson Blu Aruba

One last noteworthy glowcation entrant for this list, at Verde Renacer Spa, where the skincare-centered wellness journey emphasizes hydration. 

Top options here include HydraFacial services that offer instant radiance and Casmara facials targeting hydration, brightening, firming, and anti-aging, each customized to support skin vitality and recovery.


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Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

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