Jamaica Poised for Record Visitors and Earnings in 2023

Image: Rocky beach in Negril, Jamaica. (photo via lucky-photographer/iStock/Getty Images Plus)
Image: Rocky beach in Negril, Jamaica. (photo via lucky-photographer/iStock/Getty Images Plus)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:55 AM ET, Tue December 19, 2023

With a record winter tourist season on the horizon and a robust growth trajectory of its vibrant tourism industry, Edmund Bartlett, Minister of Tourism, Jamaica, has announced that the island is set to eclipse its growth projections for visitor arrivals and tourism earnings for 2023.

In an update to the House of Representatives on December 12, Minister Bartlett said, “The island should record a total of 4,122,100 visitors for the period January to December 2023. This would signal an increase of 23.7 percent over the total number of visitors recorded in 2022.”

He added, “Of this number, 2,875,549 are expected to be stopover visitors, which would represent a 16 percent increase over the number of stopover arrivals recorded in the previous year. Additionally, we expect to end the year with a total of 1,246,551 cruise passengers, which would represent a 46.1 percent increase over the tally for the previous year.”

Bartlett stressed that the sector’s record-breaking recovery appears set to continue, stating, “This continues the spectacular growth pattern of tourism, with 10 consecutive quarters of substantial growth since the COVID-19 pandemic. Based on arrival figures to date, all indications are that we will be having an 11th quarter of significant expansion."

Regarding tourism earnings, Bartlett announced that the influx of visitors is expected to generate $4.265 billion for 2023, representing a projected increase of 17.8 percent over the revenue secured in 2022, and a 17.2 percent increase in revenue over 2019 pre-pandemic figures.

He further emphasized that if Jamaica continues on this impressive growth trajectory, the island will be on track to surpass projections of four million visitors and foreign exchange earnings of $4.1 billion by year-end.

Additionally, Bartlett provided an estimated breakdown of these earnings, specifying direct revenues to the government’s coffers. These include contributions to the Tourism Enhancement Fund (TEF) fees, Departure Tax, Airport Improvement Fee, Airline Passenger Levy, Passenger fees and charges, along with the Guest Accommodation Room Tax (GART), amounting to $336 million.


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