Jamaica Tourism Board Launches Kingston Season of Excitement Campaign

Image: Festival in Kingston, Jamaica. (Photo Credit: Luluraschi / Adobe Stock)
Image: Festival in Kingston, Jamaica. (Photo Credit: Luluraschi / Adobe Stock)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:10 PM ET, Tue March 4, 2025

The Jamaica Tourist Board (JTB) has announced the launch of its ‘Kingston Season of Excitement’ digital promotion campaign, highlighting major sporting and cultural events in the Jamaican in the spring of 2025.

Known as the cultural and sporting hub of Jamaica, Kingston offers a unique blend of competition, celebration and local charm for visitors.

With the ISSA Boys and Girls Championships (March 25-29), Grand Slam Track (April 4-6) and the festive spirit of Carnival in Jamaica (April 21-28) all set to take place, the city will be buzzing with excitement.

Expedia and Caribbean Airlines have joined the promotion providing convenient travel options for those looking to be part of the action.

“Kingston is the cultural capital of the Caribbean and visitors will fall in love with the energy that this season of excitement will provide,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “We welcome the additional visitors who will converge on the capital of our country to enjoy authentic experiences and ultimately contribute to our economy.

In addition, visitors can explore Kingston's rich history, attractions and night life, savor the world-renowned Jamaican cuisine and enjoy the warm hospitality of Jamaica.

Jamaica’s Director of Tourism, Donovan White, Jamaica’s Director of Tourism added, “This is a great time to visit Kingston. The city will be filled with energy and excitement, and we are thrilled to be able to partner with the promoters of events of this caliber to offer some special experiences to our visitors."


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