by Brian Major
Last updated: 12:55 PM ET, Thu May 21, 2026
The Bermuda Tourism Authority (BTA) has appointed Jan
Hutton to serve as the organization’s chief executive officer, effective July
1, 2026. A respected global tourism leader, Hutton most recently served as chief
executive officer of the Australian Tourism Data Warehouse.
Identifying her as a “people-centric transformation
leader working at the intersection of destination strategy, AI innovation and
sustainable growth,” Hutton’s career spans more than two decades across the Middle
East, Africa and Asia Pacific in roles including managing director within
Ogilvy Group, director at Nielsen Company and chief marketing officer roles at
Deloitte Consulting, South African Tourism, Destination Gold Coast and
Destination NSW, said BTA officials.
Experience with global corporations such as Salesforce, Barclays, and BHP Group have also shaped her career as a trusted voice for destinations navigating
economic uncertainty and evolving consumer behavior.
BTA’s chairman,
William “Billy’ Griffith said: “The BTA Board of Directors welcomes Ms.
Hutton and looks forward to working with her for the ongoing advancement of our
tourism product. She brings a wealth of experience
in destination marketing, digital transformation, and visitor economy
strategy across three continents. Her expertise will help drive the
BTA mission of making Bermuda a premier destination for visitors.”
He added that Hutton
“joins the BTA at a critical time when new significant foundations are being
laid in our visitor economy — new hotel capacity, airlift development, and
product investment. Her role is to make sure the marketing and commercial
strategy is ready to capture
and capitalize on what's coming.”
"I'm
genuinely honored to be joining the BTA, and I don't take lightly the
responsibility that comes with this role,” said Hutton. “Before I do anything
else, I'm here to listen. The BTA team has been holding the line
through a difficult period — they know this destination, they know
this industry, and their perspective is essential. I'm coming in with eyes open.”
Acting CEO Erin
Wright will resume her role as Chief Operating Officer once Hutton takes up
the position.
Griffith said: “On behalf of the Board, I want
to sincerely thank Erin for her dedication and leadership during her
time as Acting CEO. She has provided critical stability and
continuity for the organization during a significant transition period, while
ensuring the BTA continued to deliver on its core mandate and strategic
priorities.”
He added, “Under
her leadership, the organization strengthened key stakeholder relationships,
advanced important initiatives, and successfully recruited several senior
leaders that will help support the BTA’s next phase of growth and
transformation. The Board is deeply grateful for her commitment to
the organization, the industry, and Bermuda during an especially demanding
time.”
Hutton said: "Bermuda
competes in one of the world's most demanding tourism corridors. We have
to earn our place every time. I'm here to do that work,
alongside the team, our industry partners, and the community who are at the
heart of everything we do. This is a shared endeavor, and I'm proud to be
part of it."
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