Los Angeles Will Become First US Host of Millennial Travel Forum

Los Angeles, California will officially become the first United States destination to host travAlliancemedia’s Millennial Travel Forum from March 31 - April 4.

Launched by travAlliancemedia in late August 2018, the Millennial Travel Forum is a multi-day, hosted event that brings 15 to 20 millennial travel experts to a specific destination around the world.

“We are thrilled to welcome the Millennial Travel Forum to Los Angeles as the program’s first-ever U.S. host, and look forward to curating immersive, only-in-L.A. experiences across the destination for our attending travel experts,” said Kathy Smits, vice president of tourism at Los Angeles Tourism & Convention Board.

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Those in attendance will be able to explore the hottest selling points, the many iconic locations that make Los Angeles one of America’s top tourist destinations.

“Los Angeles clearly understands the value of having top-selling millennial advisors on hand, spreading the word about the destination to their fellow agents along with the general public following the event via social media,” said Mark Murphy, president and CEO of travAlliancemedia. “And the advisors will soon be able to see, first-hand, the value that Los Angeles has to offer, from the beaches and the nightlife to a vibrant art scene, sports entertainment and everything else millennials are looking for on their vacation.”

Agents will be invited by travAlliancemedia to fill out applications to qualify for the forum. The Los Angeles Tourism & Convention Board will then hand select the best advocates for selling the destination based on sales volume, social media following and familiarity with Los Angeles.

“Los Angeles looks forward to welcoming these influential travel agents,” said Smits, “and the opportunity to showcase the city’s thriving art and culinary scenes, natural beauty and celebrated attractions, just to name a few offerings during the forum.”

And for those advisors who cannot be there in person, the hashtags #discoverLA and #MTFLosAngeles will allow every travel industry representative to follow the event on social media as it happens.

“The trend that we are seeing, after talking to many top-selling travel agents, is that there is a deeper focus lately on selling destinations within the U.S.,” said Murphy. “So, to have Los Angeles as our first domestic host of the Millennial Travel Forum makes perfect sense.”