Mexican Caribbean Reveals Lineup of Late Summer, Fall Events

Image: Mexican Caribbean Music Festival in Tulum (Photo Credit: Mexican Caribbean Tourism Board)
Image: Mexican Caribbean Music Festival in Tulum (Photo Credit: Mexican Caribbean Tourism Board)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:40 PM ET, Wed July 2, 2025

The Mexican Caribbean is not only having a landmark year, but the tourism board has just announced a lineup of vibrant cultural events for late summer and fall.

Located on Mexico’s eastern coast, the region proceeds into its “New Era of Tourism,” hallmarked by world-renowned cultural, culinary, wellness and nightlife offerings.

“The Mexican Caribbean continues to evolve as a leading global destination for premier events, blending New Era innovation with deep cultural roots. This year’s calendar, from iconic traditions like Carnaval to new initiatives such as the Mexican Caribbean Music Fest – demonstrates our commitment to delivering high-impact experiences that draw travelers to our region time and time again. Our strategic focus remains on curating authentic offerings that honor our rich cultural heritage and foster long-term traveler engagement,” said Andrés Martínez, CEO, Mexican Caribbean Tourism Board.

Other events hosted across the region’s 12 destinations include culinary showcases, athletic competitions and artistic exhibitions. Upcoming major events include:

Apapaxoa GastroCultural Festival (August 26–31, Riviera Maya)

A true feast for the soul and palate, Apapaxoa (meaning “to embrace with the soul” in Náhuatl) brings together some of Mexico’s top chefs, mixologists and culinary artisans to craft multisensory experiences blending ancestral flavors with contemporary techniques. The festival features pairing dinners, culinary talks, hands-on workshops and artistic performances celebrating the dynamic flavors, creativity and the joy of living well.

Ironman 70.3 Cozumel (September 21, Cozumel Island)

Set against Cozumel’s coastal scenery, Ironman 70.3 Cozumel is part of a prestigious international qualifying series leading to the World Championship. Athletes compete in a grueling test of endurance featuring a 2.4 -mile swim, a 56-mile bike ride and a 13.1-mile run.  

Dia de Muertos Celebrations (October 30–November 2, throughout the region)

Celebrated across the Mexican Caribbean, Day of the Dead brings colorful altars, candlelight processions, live performances and local art. Each destination offers a unique interpretation of the holiday, inviting visitors to experience a moving tribute to ancestry and remembrance in one of the country’s most meaningful cultural events. The Janal Pixán festival in Riviera Maya, which means “Food of the Souls,” is one of the highlights, given its fusion of Mayan culture and Day of the Dead traditions.

Eagle Ray Season in Cozumel (December - March)

During the winter, Cozumel offers a unique underwater experience as eagle rays migrate and mate in the region’s clear waters representing one of the season’s most memorable natural encounters. Divers can spot these majestic creatures gliding over the algae-covered seabed of Cantarel Reef, which resembles an underwater meadow.


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