Netherlands Plans to Stop Promoting Tourism to Combat Too Many Visitors

Image: PHOTO: Bikes on the bridge in Amsterdam, Netherlands, Europe. (Photo via NataliaDeriabina / iStock / Getty Images Plus)
Image: PHOTO: Bikes on the bridge in Amsterdam, Netherlands, Europe. (Photo via NataliaDeriabina / iStock / Getty Images Plus)
Donald Wood
by Donald Wood
Last updated: 4:29 PM ET, Thu May 9, 2019

As a result of government officials in the Netherlands growing concerned about overtourism, the country's tourism board plans to stop trying to attract visitors through promotion.

According to The Independent, Dutch tourism officials expect the number of international arrivals to jump from 19 million people per year to 29 million over the next decade, which has caused concern from locals about overtourism.

The Netherlands tourism board is working on plans to stop travelers from inadvertently ruining the attractions they are coming to see, including enticing them to visit other parts of the country outside Amsterdam.

The boom of incoming tourists over the last decade has resulted in higher housing costs, public disorder and the degradation of neighborhoods in popular areas. The number of arrivals jumped from 11 million in 2005 to 18 million in 2016.

Government officials already instituted a tourist tax last year meant to curb the influx of tourists and pay for the costs associated with serving so many people. With tourism numbers still climbing, the government plans to increase the taxes later this year.

Amsterdam isn't the only destination in the Netherlands being overrun, as locals say the famous Keukenhof bulb garden and Kinderdijk windmill districts are almost inaccessible during peak tourism season.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...