US Travel Announces 2024 Destiny and Mercury Award Finalists

U.S. Travel has announced the 2024 Destiny and Mercury Award Finalists and will present the 18 category winners at the Awards Dinner and Presentation on Tuesday, August 13 during ESTO 2024 in Columbus, Ohio.

Destiny and Mercury awards recognize destinations and state tourism offices for excellence and creative accomplishment in destination marketing and foster the development of imaginative and innovative campaigns. 

Finalists include:

 

Mercury Awards - Destination Stewardship

• Discover South Carolina
• Idaho Department of Commerce, Tourism Development
• Travel South Dakota

 

Destiny Awards - Destination Visitor Guides (Print) 

• Destination Door County
• Destination Madison
• Hilton Head Island-Bluffton Chamber of Commerce/Visitor & Convention Bureau

 

Mercury Awards - Broadcast Advertising: Television 

• Alaska Travel Industry Association
• Explore Minnesota Tourism
• Visit North Carolina

 

Destiny Awards - Integrated Marketing and Messaging Campaign: Overall Marketing Budget Less Than $1 Million 

• Experience Champaign-Urbana
• Greenwood Convention and Visitors Bureau
• VisitErie

 

Mercury Awards - Community Engagement 

• Hawai‘i Tourism Authority
• Illinois Office of Tourism
• Tennessee Department of Tourist Development
• West Virginia Department of Tourism

 

Destiny Awards - Destination Website 

• Destin-Fort Walton Beach, Florida
• Ocala/Marion County Visitors and Convention Bureau
• Visit Williamsburg
• Visit El Paso
• Visit Sarasota County

 

Mercury Awards - Digital & Social Campaign 

• Alabama Tourism Department
• Arizona Office of Tourism
• Travel Wisconsin

 

Destiny Awards - Community Engagement 

• Travel South USA
• Visit Austin
• Visit Mesquite
• Visit Ventura  

 

Mercury Awards - Video or Film Series 

• Kentucky Department of Tourism
• Travel Michigan
• VISIT FLORIDA

 

Destiny Awards - Integrated Marketing and Messaging Campaign: Overall Marketing Budget More Than $5 Million 

• Las Vegas Convention and Visitors Authority
• San Francisco Travel Association
• Visit Denver Convention & Visitors Bureau

 

Mercury Awards - Public Relations Campaign 

• VisitLEX
• Martin County Office of Tourism & Marketing
• Visit Greater Palm Springs
• Visit Myrtle Beach

 

Destiny Awards - Video or Film Series 

• Fort Myers – Islands, Beaches and Neighborhoods
• Visit Laguna Beach
• Visit Macon

 

Mercury Awards - Integrated Marketing and Messaging Campaign: Overall Marketing Budget Less Than $10 Million 

• Colorado Tourism Office
• Idaho Department of Commerce, Tourism Development
• State of Washington Tourism

 

Destiny Awards -Public Relations Campaign 

• Discover South Carolina
• Hawaiʻi Tourism Authority
• Nevada Division of Tourism/Travel Nevada

 

Mercury Awards - Destination Visitor Guides (Print) 

• Alaska Travel Industry Association
• Maryland Office of Tourism
• Oklahoma Tourism and Recreation Department

 

Destiny Awards - Digital & Social Campaign 

• Greater Miami Convention & Visitors Bureau
• Visit Lake Charles
• VisitNorfolk

 

Mercury Awards - Integrated Marketing and Messaging Campaign: Overall Marketing Budget More Than $10 Million 

• Illinois Office of Tourism
• Tennessee Department of Tourist Development
• U.S. Virgin Islands Department of Tourism

 

Destiny Awards - Integrated Marketing and Messaging Campaign: Overall Marketing Budget $1 Million to $5 Million 

• Meet Minneapolis
• Visit Savannah
• West Hollywood Travel + Tourism Board  

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