Direct Travel Expands Partnership With OMNIA Partners

Image: A travel advisor working on her computer. (Photo Credit: Adobe Stock/M-Production)
Image: A travel advisor working on her computer. (Photo Credit: Adobe Stock/M-Production)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:50 PM ET, Tue August 12, 2025

Direct Travel announced the expansion of its eight-year partnership with OMNIA Partners. 

As part of this expanded strategic partnership, OMNIA Partners members now have access to Direct Travel’s next-gen platform, Avenir Travel Edition.

OMNIA Partners connects thousands of organizations across the corporate, private equity, real estate, education, and government sectors—representing more than $30 billion in annual spend—with value-driven programs from best-in-class suppliers. 

The expanded relationship enables members to leverage a broader range of travel solutions from Direct Travel to simplify travel management and drive better outcomes, according to Tuesday's announcement.

“Managing travel shouldn’t be complicated—but too often, it is,” said Christal Bemont, CEO of Direct Travel, in a statement. “That’s why we’ve added Avenir to our suite of offerings for OMNIA Partners members. It’s modern, flexible, and designed to deliver real results—making it easier for procurement leaders to create immediate impact.”

OMNIA Partner members can now access:

  • End-to-end travel management: From booking and policy guidance to supplier negotiations and reporting.
  • 24/7 traveler support: Always-on help, duty of care tools and proactive alerts when disruptions occur.
  • Modern booking experience: Avenir’s intuitive platform offers deep travel content, personalization, and ease of use.
  • Customizable programs: Services that flex to fit different industries, travel volumes, and business priorities.

“Every organization has its own unique goals—and travel should reflect that,” added Bemont. “We take the time to understand what matters most, then move quickly to build solutions that truly fit. That’s how we turn travel into a strategic advantage.”

“Direct Travel has been a trusted partner for nearly a decade, consistently delivering both value and service to our members,” said Allan McCombs, Executive Vice President of Partner Development at OMNIA Partners. “With the addition of Avenir, they’re bringing powerful new technology to a proven partnership that helps our members simplify operations, reduce costs, and elevate the traveler experience.”


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