by Donald Wood
Last updated: 7:55 AM ET, Thu August 27, 2026
Brand USA, the official destination marketing organization
for the United States, announced on Wednesday that President and CEO Fred Dixon
would step down from his roles, effective November 13.
Newly elected Brand USA Board Chairman Todd Davidson
revealed that Dixon plans to return to NYC Tourism + Conventions as president
and CEO after leading Brand USA for more than two years.
Davidson said Dixon will continue in his current position
through November 13 to ensure continuity during the leadership transition. The
organization thanked him for his leadership and cited the momentum achieved
during his tenure.
Dixon’s departure comes as Brand USA continues its mission
of growing inbound travel to the U.S. The organization said in a statement that
the mission remains a priority and that Brand USA enters the transition from a
position of strength.
Davidson said the organization’s board has full confidence
in its existing leadership team during the transition. The board also said it
is committed to a timely process that will keep Brand USA focused on its
mission.
A search plan for Dixon’s successor is already being
developed, but the organization did not provide details about the search or
identify potential candidates.
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