WHY IT RATES: The leadership change comes as luxury leisure travel is rebounding strongly at Ovation.-Patrick Clarke, TravelPulse Senior Writer
Ovation Travel Group has appointed Diana Adamson Arias as its new Vice President of Independent Advisors (IA) and Affiliates, Business Development & Operations. She will be responsible for IA support and growth on the East Coast.
Adamson Arias-a travel industry leader who spent more than three decades with Four Seasons, most recently in sales for the Americas-joins Ovation on June 14. She will report to Tina Rose, Managing Director of the leisure division. Her arrival comes just two weeks prior to the formal reopening of Ovation's New York headquarters on June 28, also announced today.
Paul Metselaar, Chairman and CEO of Ovation Travel Group, said: "Travel is making a profound comeback with leisure travel driving our post-pandemic growth. It's because of this resurgence that we expedited our search for a travel industry all-star to ensure we don't miss a beat in the recovery.
"Diana's years of creative and effective leadership in management, marketing and sales will help our advisors become even more successful," Metselaar continued. "Her expertise will reinvigorate our luxury leisure operations as our IAs continue ramping up to meet growing demand."
Adamson Arias said: "I understand the level of trust that clients put in the IAs. My objective, therefore, is to prepare the IAs to exceed expectations and deliver the most impeccable service possible. Having worked for one of the world's most respected hoteliers I believe I have the depth of industry knowledge to help IAs fulfill their business potential."
Sunil Mahtani, Executive Vice President for Ovation, said: "Diana's appointment provides the leadership and experience necessary as the return to travel accelerates. With the addition of Diana and returning more furloughed colleagues back to work, our immensely talented IAs will have all the support they need as we prepare for rapid growth."
For more information on joining Ovation-one of the largest members of Virtuoso-as an Independent Advisor, please visit: https://www.ovationtravel.com/become-an-independent.
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