by Brian Major
Last updated: 11:35 AM ET, Wed February 26, 2025
Petra Roach will not renew her contract as the Grenada
Tourism Authority (GTA)’s CEO, the organization announced. In her fifth year at
the organization’s helm, Roach informed the GTA’s board of directors and management
team that she will conclude her tenure in June.
Roach will “play an active role in supporting the
transition process, including assisting in the identification of a new CEO to
lead the GTA into its next chapter,” said organization officials in a
statement.
Roach, a Barbados native, joined GTA in 2021 following a 26-year tenure at Barbados
Tourism Marketing Inc. Roach’s BTMI initiatives included initiatives focused on
sports tourism to court active, high-value travelers.
At GTA, she helped to navigate Grenada’s tourism sector
through the challenges of the COVID-19 pandemic, said officials, stabilizing
the country’s tourism industry and “setting the foundation for sustained
growth.”
“Her visionary leadership, strategic acumen, and passionate
advocacy have significantly elevated Grenada’s global profile as a premier
destination,” said GTA officials. “Under her stewardship, Grenada experienced
notable growth in visitor arrivals” driven by including expanded airlift connectivity.
“It has been a fantastic experience being a part of the GTA
family,” said Roach. “I am incredibly proud of what we have accomplished
together in positioning Grenada, Carriacou and Petite Martinique as vibrant,
sought-after destinations."
She added, “The passion and dedication of the team have
been inspiring, and I look forward to seeing Grenada’s tourism industry
continue to thrive.”
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