by Donald Wood
Last updated: 11:10 AM ET, Mon March 9, 2026
U.S. Travel Association's Ellen Davis. (Photo Credit: U.S. Travel Association Media)
WHY IT RATES: The U.S.
Travel Association announced a leadership shakeup that travel advisors should
know about moving forward.—Donald Wood, Managing Editor.
The U.S. Travel Association announced today the promotion of
Ellen Davis to Chief Operating Officer and Executive Vice President,
recognizing her contributions to the association and her leadership in driving
organizational growth.
"Ellen has been an exceptional leader since joining
U.S. Travel, and this promotion reflects the impact she has had on our
organization and industry," said Geoff Freeman, President and CEO of the
U.S. Travel Association. "Her ability to unite key stakeholders,
strengthen our member value proposition and drive meaningful growth makes her
promotion to this expanded role a natural step as we pursue greater value for
U.S. Travel and our industry."
Davis joined U.S. Travel as Executive Vice President of
Business Strategy and Industry Engagement in 2023. In that role, she launched a
new membership model, evolved U.S. Travel’s event portfolio, built new industry
networks, restructured the association’s operations, and grew revenue by 37%.
In her new role, she will lead the organization’s
operational strategy, growth, and performance, while continuing to oversee the
association’s membership, industry engagement, and events functions—ensuring
these core areas remain closely aligned with U.S. Travel’s broader strategy and
priorities.
Prior to U.S. Travel, Davis had extensive experience in
association leadership, including senior roles at the National Retail
Federation and the Consumer Brands Association, where her efforts led to
substantial membership, community, and revenue growth.
SOURCE: U.S. Travel
Association press release.
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