by Donald Wood
Last updated: 1:05 PM ET, Mon July 17, 2023
Expedia Group announced the launch of One Key, a new loyalty
program that unifies the company’s three flagship travel brands of Expedia,
Hotels.com and Vrbo.
One Key marks the first time a major online vacation rental
platform will have a loyalty program that enables travelers to earn and utilize
rewards across Expedia Group’s marketplace of eligible flights, hotels,
vacation homes, car rentals, cruises and activities.
The company believes that allowing customers to book their
entire vacation through its brands and earn all-encompassing rewards will open
new travel possibilities for members and help fuel Expedia Group’s growth.
“We designed One Key to reward every traveler; the road
warriors, the frequent flyers, and the 83% of travelers who only take a few
trips a year and never really benefit from other loyalty programs,” Expedia
Brands president Jon Gieselman said. “By bringing together our three biggest
travel brands into one program, travelers can easily earn rewards across our
family of brands.”
“So, whether you fly, rent a car, stay at a hotel, or relax
in a private vacation home, more travelers will have OneKeyCash in their
'wallets' to spend on their very next trip,” Gieselman continued. “It's about
making travel rewards simple for everyone, not just because it's sunny, a
Tuesday, and the planets are miraculously in alignment.”
One Key is now available to Expedia, Hotels.com and Vrbo
customers in the United States, with the combined loyalty programs consisting
of more than 168 million members with more than $10 billion in travel savings provided
to date.
Members can also reach status quickly with One Key, with the
ability to qualify for Silver with just one trip. As travelers progress to
higher tiers, they unlock deeper discounts and can enjoy great in-stay perks at
VIP Access properties.
The One Key program has a single rewards currency called
OneKeyCash, which members earn when they travel and can use on future bookings
in addition to all the savings and perks the program offers.
For the latest travel news, updates and deals, subscribe
to the daily TravelPulse
newsletter.
Topics From This Article to Explore
