Leading software and technology company, Sabre
Corporation, and Hawaiian Airlines have announced a new distribution agreement
providing Sabre-connected agencies long-term access to Hawaiian’s HA ConnectNDC.
Anticipated to launch in late 2024, the connection will enable
hundreds of thousands of Sabre-connected agencies and travel buyers to have
even more access to the carrier’s broad range of products and offers. Travel
agents will be able to shop, book, and manage Hawaiian
Airlines’ NDC and EDIFACT offers through Sabre’s Offer and Order APIs, the
point-of-sale tool, Sabre Red 360 and the corporate booking solution, GetThere.
“We are very pleased to have reached an agreement with Sabre
to expand our long-standing distribution partnership to not only EDIFACT but
also HA Connect content once the technical connectivity has been implemented,”
said Brent Overbeek, executive vice president and chief revenue officer at
Hawaiian Airlines.
He added, “Hawaiian Airlines is continuously expanding the
distribution options and content available to the travel agency community, and
NDC is one of the key enablers of that. This agreement will enable Sabre’s
travel agents across the globe to access our rich HA ConnectNDC content.”
Sabre powers a constantly expanding marketplace of travel
content. Through its network of agencies and corporations worldwide, the
company enables airlines to market their fares and offers in a highly efficient
way.
Roshan Mendis, chief commercial officer at Sabre Travel
Solutions said in a statement, “We are happy to support Hawaiian Airlines in
their NDC journey and help them unlock new revenue streams while adding even
more value for the traveler. This agreement is another proof point of our
commitment to powering travel retailing while meeting the unique needs of our
airline customers and our travel buyer partners.”
In addition, the new agreement also provides closure to the
litigation between both companies.
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