Last updated: 12:45 PM ET, Tue October 27, 2026
Wade Light.
Bio
Wade Light is the co-founder of Light Travels, a full-service agency generating multi-millions in annual sales through destination weddings, luxury vacations, and custom travel experiences. While leading a team of six travel advisors. he's built his business through authentic relationships, innovative social media marketing, and exceptional client service. Light is Vice President of Maine ASTA, a YPS member of Maine ASTA, a GTM 2026 attendee, part of Hyatt Inclusive Collection’s Top 100 Agencies, a Hyatt Inclusive Collection Influencer, and a 2026 Young Leaders in Travel Council participant.
He's passionate about elevating the travel advisor profession while creating unforgettable journeys that inspire lifelong client loyalty. Light has dedicated his career to strengthening both the business and the travel advisor community. As Vice President of Maine ASTA and the chapter’s Young Professionals Society (YPS) representative, he works to grow and support the next generation of travel advisors. Light coordinates four quarterly chapter meetings each year, helps organize Maine ASTA’s annual trade show, and actively recruits and mentors new advisors entering the profession.
Beyond the state level, he's represented travel advisors by lobbying in Washington, D.C. on behalf of ASTA and attending ASTA’s national conventions, advocating for policies that protect both advisors and travelers. These experiences have allowed him to bring new ideas, stronger supplier relationships, and industry best practices back to Maine.
Within his own agency, he's built a team of six travel advisors and fostered a collaborative culture focused on professionalism, education, and exceptional client service. Through social media, supplier partnerships, and industry leadership, Light has helped raise awareness of the value that professional travel advisors provide while inspiring thousands of travelers to explore the world with confidence.
Whether advocating on Capitol Hill, mentoring new advisors, organizing industry events, or growing his agency, Light's goal has always been the same: leave the travel industry stronger than he found it and create more opportunities for the next generation of travel professionals.
Light is 39 years old.
"Being named to the TravelPulse 40 Under 40 is a huge honor," said Light. "I’ve worked hard to build a business and career in this industry that I’m proud of, so to be recognized alongside some of the best young professionals in travel means a lot. It’s a great reminder that the hard work is paying off, and I’m excited about what’s still ahead."
Industry References
"His work ethic is unlike anything I've ever witnessed. If I send him an email at 10:30 at night, he responds. If he's on a site inspection in Mexico or another destination, he responds. In all the time I've worked with him, I don't think I've ever seen an out-of-office reply. His philosophy is simple: if you're a business owner or travel advisor, technology allows you to stay connected. More importantly, he genuinely enjoys what he does," said Light Travels Assistant Christine Ducharme.
"Wade is also one of the most motivating people I've ever met. People naturally leave conversations with him feeling energized and inspired. One story his wife shared with me has always stayed with me. Every morning before his daughters leave for school, he's the one getting everyone excited for the day—playing music, singing, reminding them that today is another opportunity because everyone has the same 24 hours. His family may roll their eyes once in a while, but it's obvious that his optimism, leadership, and drive have made a lasting impact. His daughters excel in everything they do, and I believe that's a direct reflection of the example he sets every day," she added.
"His leadership didn't happen by accident. Wade served our country for 15 years in the United States Army, including deployments to Iraq and Afghanistan. The discipline, accountability, resilience, and leadership he developed beginning at just 18 years old continue to define the person and professional he is today," said Ducharme. "I truly believe Wade is only getting started. If there's one person under the age of 40 who has the vision, work ethic, leadership, and innovative mindset to shape the future of the travel industry, it's him."
"He has planned many vacations for my family, but one trip in particular stands out as one of the most memorable travel experiences I've ever had," said client Cathy Beckwith. "Wade had the vision to partner with a popular local radio DJ and organize a group trip to Cancun with approximately 50 travelers. It wasn't just another vacation—it became a community event. The radio station promoted the trip through contests and giveaways, and everyone was talking about it. Wade's creativity and ability to market that experience were unlike anything I had seen before."
"Once we arrived, the trip exceeded every expectation. The DJ hosted contests throughout the vacation, giving away Visa gift cards, T-shirts, mugs, and prizes for the best photos, funniest moments, and videos. Wade even chartered a private catamaran exclusively for our group, where we spent the day snorkeling, swimming, and enjoying an unforgettable booze cruise together," she added.
"What impressed me most wasn't just how well organized everything was, but how Wade brought people together. I met friends on that trip that I still keep in touch with today. It created memories and friendships that have lasted far beyond the vacation itself. Even now, people still talk about that Cancun trip, and when I heard Wade is planning another one next year, I immediately thought about going. I tell him all the time that I can't wait for the next group trip because I know it will be another incredible experience," concluded Beckwith.
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