Last updated: 9:00 AM ET, Tue October 28, 2025
Victoria Fricke. (Photo Credit: Victoria Fricke)
Bio
Victoria Fricke started in travel to save money for her own Disney trip, which quickly snowballed into booking honeymoons, European vacations, and destination weddings.
Seven years later, she launched her own company, Vic's Vacations. She touts her incredible team for her success and notes that Rome wasn’t built in a day, expressing excitement for what's to come.
Her biggest goal in travel is to be a helper, prompting her to join a slew of organizations, attend various events and work with multiple hotel brands with the goal of learning.
Fricke's personality and enthusiasm for life are hands-down what sets her apart. In a crowded room, her voice carries pretty far and her youthful spirit and focus on being creative can be polarizing. Ultimately, she's not afraid to try and fail and wins by never being too nervous to put herself out there.
She works to be seen as a source of support for other agents and her track record backs that up. She understands the challenges faced by young advisors and those who are new to the industry and has made it her passion to assist.
Fricke is 38 years old
"It’s not every day you’re told, 'Good work.' In fact, when you’re under 40 and building a company, you often find yourself doubting, making mistakes, and wondering if what you’re doing is good enough. You question when the imposter syndrome will finally fade," said Fricke.
"Being named to the 40 Under 40 list is an incredible honor because it shouts from the rooftops that you’re exactly where you’re meant to be and to keep going," she added. "To maintain the same pace, the same intensity, and most importantly, the same energy that’s brought you this far."
"Thank you, TravelPulse, for this wonderful opportunity to join the 2025 class of 40 Under 40. I can’t wait to see where we all go together."
Industry References
"Vic hasn’t just built a successful business—she’s built something truly extraordinary," said Katie Gerling, Signature Travel Curator, Vic's Vacations. "What began as a one-woman operation selling Disney vacations while raising two young kids has grown into a multimillion-dollar agency with a powerhouse team of more than 10 advisors. That kind of growth doesn’t happen by accident—it takes vision, grit, relentless drive, and heart. Vic has all of that and more."
"She is the kind of leader who sees potential in people before they see it in themselves. I know this firsthand. Vic changed the entire trajectory of my life when she brought me into this business, believed in me, and gave me the trust and freedom to grow a major sector of her agency," she added. "Her support has never wavered, and her mentorship has been life-changing. Vic is tough, driven, and whip-smart—but also deeply authentic and magnetic. When she walks into a room, people light up. Clients are drawn to her transparency and energy, and fellow advisors look to her for guidance and inspiration."
"From Young Leaders to GTM, Romance Travel Forum, and her acceptance into the coveted Consortia X, Vic is continually raising the standard for what’s possible in this industry. She leads by example, builds others up, and never stops pushing for excellence—not for the sake of recognition, but because she truly believes in this work and the people she serves. There is no one more deserving of this honor," said Gerling.
Deborah Yordy, Business Development Manager, ALGVacations, called Fricke one of the "most remarkable individuals I’ve had the privilege to know, both personally and professionally."
"Victoria launched Vic’s Vacations on January 9, 2024, but her journey in travel began long before that, in March of 2018. From day one, she has brought a contagious passion, fearless ambition, and boundless heart to this industry. She’s not just building a business—she’s building a legacy rooted in integrity, creativity, and connection," said Yordy. "Victoria has been recognized time and time again for her outstanding leadership and performance. She was selected as one of the Young Leaders in Travel (2022), participated in the prestigious Travel Allies (2023), and is part of Consortia X and Global Travel Marketplace (GTM) 2025. These aren’t just accolades—they are proof of the caliber of professional she is and the company she keeps."
"This year alone, she has been named one of only eight Hyatt Inclusive Collection social media influencers for 2025, serves as a panelist at the ALG Vacations Ascend Learning Conference, and proudly represents on the ALG Vacations Advisory Board — a goal she set for herself and accomplished with inspiring speed and determination."
"Her agency, Vic’s Vacations, was voted Best Travel Agency by the Indianapolis Star three years running (2022, 2023, and 2024) — a true testament to the love and loyalty she inspires in her clients and community," she added. "Victoria is not only setting bold goals for the future — she’s actively crushing them. She’s on track to reach Top 100 in Hyatt sales, has 13 weddings already confirmed for 2025, 14 for 2026, and is quoting 6 more — all with her signature blend of excellence and heart. Her ultimate dream? To build a powerhouse team that she can support and grow alongside — a team that feels as valued as she makes everyone around her feel."
"But beyond the metrics and milestones, here’s what truly sets Victoria apart: her soul. She’s warm, real, tenacious, generous, and endlessly supportive. She lifts up those around her. She leads with empathy. She shows up — consistently, authentically, and with fire in her belly. She is, without exaggeration, one of the most amazing people I’ve ever met."
"As her mentor, I’ve watched her transform from a rising star into a force of nature," said Yordy. "As her friend, I am simply in awe of who she is and the impact she makes—not just in the travel world, but in the lives she touches every single day."
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