Photo courtesy of MSC Cruises
THE PULSE: MSC Cruises has hired a social media firm.
WHY IT RATES: The Italian cruise line hopes to spread the word about its Mediterranean style of cruising around the world. The social media blitz could be especially helpful in increasing the brand's profile in North America, where it's not as well-known despite basing the splashy MSC Divina in Miami. - Theresa Masek, TravelPulse cruise editor
MSC Cruises announced that it has joined forces with We Are Social to develop its global social media strategy.
MSC Cruises will work with We Are Social to strengthen the content strategy that lies at the heart of the conversation between MSC Cruises and various local followers all over the world. We Are Social will activate an international team of 450 specialists based in 8 different international offices, a structure that will enable it to define and coordinate a creative approach that is consistent with each country's needs.
MSC Cruises has always placed great importance in developing a relationship and dialogue with the wide community of travelers and cruisers, so the new collaboration with We Are Social allows MSC to enhance its knowledge of the needs of current and potential travelers in different countries and address them.
"This new partnership with We Are Social marks a ramping-up of our drive to engage with diverse online communities in ways that traditional marketing cannot. This is proof that MSC Cruises believes and invests in the potential of social media," said Luca Catzola, MSC Cruises' chief marketing officer.
"We will be rolling out exciting new content on all of our platforms as we head towards a bright future," added David Arcifa, MSC Cruises' corporate social media manager.
Social media already plays an important role in the way MSC Cruises talks to travelers and cruise lovers, with the use of a dedicated hashtag #MedWayOfLife, and more than 2.4 million Facebook fans, five million views on its dedicated YouTube channel, 80,000 Twitter followers, as well as a burgeoning Instagram fanbase. Specifically targeted for the North American market, MSC Cruises USA has more than 2.4 million Facebook fans, and 16,800 Twitter followers.
We Are Social Italia cofounders and managing directors Gabriele Cucinella, Stefano Maggi and Ottavio Nava stated, "Brands are understanding the increasing importance of a strategic and creative coordination of social activities. Our collaboration with MSC Cruises represents another step forward in this direction, to allow the evolution of the brand's social thinking."
SOURCE: MSC press release
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