Go Beyond Santorini With Travel Agent Academy’s Greece Specialist Program

Travel Agent Academy's Greece Specialist Program invites advisors to look beyond the monuments and myths and sell Greece on a human scale. The course shows how clients can tap into contemporary Greek life while pursuing their passions, from food and culture to outdoor adventure.

The program takes advisors past Santorini, Mykonos and Halkidiki to the cultural and natural treasures of Crete, Corfu and the Peloponnese. Along the way, advisors will learn about vineyards, olive estates, hot springs and wonders from ancient, medieval and Byzantine eras.

Chapter 1 presents Greece as a year-round destination and offers a new perspective on its capital. Advisors will discover Athens neighborhoods worth a multi-day stay, along with new ways to experience the Acropolis and beyond.

The course covers high-end experiences such as golf, sailing and Michelin-starred dining. It also highlights affordable "luxury-feel" options so advisors can deliver the best of Greece across a range of price points.

Outdoor enthusiasts can explore the serene landscapes and snowy trails of Mount Parnassos and Mount Olympus. Chapter 2 also spotlights Macedonia, where travelers can pair skiing with white-sand beaches and lively nightlife.

Advisors will gain itinerary building blocks for food, culture and nature-focused trips tailored to different traveler profiles, seasons and budgets. Island-hopping suggestions cover both first-time visitors and travelers seeking something off the beaten path.

Chapter 3 uses market research to pinpoint what draws travelers to Greece, which age groups to target and how to address concerns about affordability and ease of travel. Graduates earn a Greece Specialist certificate and Continuing Education Units for members of The Travel Institute.