Priceline is turning 25 years old.
One of the original online travel agencies, which had actor William Shatner as its pitch person during the company’s formative years, and now has actress Kaley Cuoco as it spokesperson, is celebrating the anniversary with several deals.
The deals, said to be worth more than $5 million, will last for 25 days, kicking off today.
Deals will run through June 9.
"Twenty-five years ago, Priceline fundamentally changed the way travel was booked. Since then, we've continued to rewrite the rules of travel, building and innovating our platform to deliver incredible value to our customers," said Brett Keller, Chief Executive Officer at Priceline, in a statement. "To mark this milestone, we're doing what we do best by providing some of the biggest deals we've ever offered. We want travelers around the world to celebrate with us by going to their happy place for a happy price."
Priceline's 25 Days of Deals include flights, hotels and rental cars, to instant VIP status upgrades, free cruises and many more exclusive deals.
According to Priceline, sample deals include:
- Sitewide Savings: $25 off on any hotel, rental car and flight deal.
- Code: BDAY25
- Dates: 5/15 - 5/22/23
- 10 Vacations on Us!: The first ten customers to use code HAPPY25 at check-out will get $2,500 off hotel, rental car, and flight deals, for travel anytime.
- Code: HAPPY25 (valid anywhere a coupon is accepted)
- Date: 5/15/23
- Up to 99 percent off Mystery Coupons: Priceline email subscribers will receive a mystery coupon on May 29th.
- 2,000 coupons for 99% off Hotel Express Deals®
- Other coupon values include 10%, 25% and 50% off
- Date: Sign up for Priceline's free promotional emails before 5/28/23 at 11:59PM EST
- Level Up Your VIP Status: Priceline VIP customers with Member or Blue Status that book a hotel, flight or vacation package will be upgraded to VIP Gold status for the rest of 2023.
- No code needed
- Current Gold and Platinum members are eligible for a $25 coupon on hotel, rental car or flight deals
- Code: VIP25 (valid anywhere a coupon is accepted)
- Dates: 5/29 - 6/5/2023
- Win a Free Cruise: One lucky winner will receive a relaxing escape to the beautiful blue waters of the Caribbean on the cruise line of their choice.
"We're incredibly proud of how we've transformed the travel industry over the last 25 years, from being the first travel company to eliminate airline booking fees, to launching one of the first travel apps and to now having one of the most sophisticated vacation planning tools on the market," said Keller. "We're excited to break new ground on many more firsts in the next 25 years and beyond."
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