Travel Agents React to London Terrorism

Image: PHOTO: London at night. (Photo via Flickr/Pedro Szekely)
Image: PHOTO: London at night. (Photo via Flickr/Pedro Szekely)
Lisa Iannucci
by Lisa Iannucci
Last updated: 7:00 AM ET, Mon March 27, 2017

A few days ago, 52-year-old Khalid Masood killed three people when he drove a car into pedestrians on the Westminster Bridge. He then fatally stabbed a policeman at the Parliament before police shot him dead. It was 82 seconds of terror in the city of London.

Are tourists now skittish about traveling to The Big Smoke? Some are definitely reconsidering their plans, while others aren't letting anything stop them.

Travel agent Joanne Parker was helping two couples with prices for their trip to London, but after the attacks, they changed their minds. "I personally do not blame them, but it can happen anywhere, at any time. We cannot let them win and hide away from life. It can happen at the local grocery store."

The terrorist attacks in London have Margie Lenau's clients nervous. "I have not booked a vacation to London in a while, although Europe is not out of the question nor is Ireland," said Lenau of Wonderland Family Vacations. "My clients tend to want to stay away from London and wait and see what will happen."

Paul Wiseman, President at Trafalgar, said that the incident hasn't shown up in any waning interest:

"The sentiment of strength in the face of adversity is absolute and we have had no negative reaction whatsoever from our agents, from our customers booked to travel or our customers in the UK at this time. We have had fantastic positive booking days all of this week and from what we can see there has been zero impact for Britain which I have relayed to the Visit Britain office in New York today."

"On our current trajectory, which this week's news has not changed, 2017 will be the best booking year for a decade which in turn has allowed us to guarantee every single departure for summer Europe including all trips in and out of London."

[CALLOUT]

Greg Antonelle said that the events in London are a terrible tragedy, but it has become all too familiar. "While this was an unthinkable terrorist attack, people have become very resilient in how they react to such tragedies," said Antonelle, managing director of Mickey Travels LLC. "American tourists have been able to recover quickly from the initial shock and have not let these events affect when, and if, they will travel to these locales."

None of Greg Geronemus' clients have changed their bookings to England so far. "The impact of the terrorist event in London-and, for that matter, Brussels, France and Europe in the past-is undeniable and meaningful, although we remain positively encouraged by the resilience of the American traveler and our summer bookings," said Geronemus, the co-CEO of smarTours. "As with Paris and Brussels before, there may be some who will either think twice or cancel their trips to London. But so far the bookings for our England tour are unchanged."

He admits that terrorism is not keeping Americans at home, but it's simply causing some Americans to consider other regions of Europe. "We are seeing some very strong demand for Scandinavia from our travelers. It's seen as one of the safe havens within Europe -- a way for the American traveler to satisfy its desire for Europe without nearly as much concern about terrorism or the migrant crisis."

There is also a noticeable shift in travel and booking activity towards Asia and Africa. "Although I would be remiss not to point out that Europe has not fallen completely out of favor," he said. "I think our travelers understand that a terrorist strike could just as easily happen in the United States as Europe. Most still want to travel and believe that they will be safe, and have a great experience by going and not staying home."

Heather Travis, from Globe Getaways, felt bad telling her client, who was supposed to travel to London, about what was happening. "I felt so bad telling her about these incidents that had happened just in the same neighborhood as where she had planned on staying for the next eight nights," said Travis. "She was grateful to have been informed and expected to tell her traveling companion and get back to me about their decision. She assumed they would still go. I never did hear back from her, so I expect she is romping around London doing all the exciting things she had planned, or at least all the things she's permitted to do."

We will continue to monitor the effect that these terrorist attacks have had on future travel trends.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Lisa Iannucci

Lisa Iannucci

Lisa Iannucci has written many travel articles for national magazines and newspapers. Over the years, her travel articles have...

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...