Alaska Airlines Expands Mileage Plan Options

Image: Alaska Airlines Boeing 737 Max in Seattle. (Photo Credit: Kyo46/Adobe Stock)
Image: Alaska Airlines Boeing 737 Max in Seattle. (Photo Credit: Kyo46/Adobe Stock)
Eraine Wessler
by Eraine Wessler
Last updated: 5:00 PM ET, Sat February 15, 2025

Alaska Airlines is now offering status match between its Mileage Plan program and Hawaiian Airline’s HawaiianMiles, along with the ability to redeem Mileage Plan miles on Hawaiian Airlines-operated flights, select benefits for Mileage Plan elites when flying on Hawaiian Airlines, and the ability to earn miles across both programs.

The airline said that these benefits are the first step in the upcoming single combined loyalty program.

Additionally, members can now use their miles to access a curated collection of unique and exclusive events with a new program: Mileage Plan Unlocked.

These experiences include passes to Coachella and Stagecoach, exclusive access to Alaska Airlines suites at sporting events and concerts, vacation getaways, and dinner at renowned restaurant Church Vineyards in Napa, California (with miles being the only way to gain entry).

Mileage Plan Unlocked will also feature exclusive events with Seattle’s renowned chef Renee Erickson in partnership with ForeverOut, a new Pacific Northwest initiative from EverOut, the go-to going-out guide for Seattle and Portland. 

Mileage Plan members can also participate in auctions for premium events, while other experiences will be available to purchase with miles outright. There are opportunities spanning food and wine, sporting events, music, entertainment, and travel, starting as low as 10,000 miles.

HawaiianMiles members wanting to participate in Mileage Plan Unlocked experiences can transfer their HawaiianMiles to Mileage Plan miles, and then redeem for an Mileage Plan Unlocked experience.


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