American
Airlines is teaming with the reigning World Champions, the Texas Rangers.
The multiyear deal taps American as the Official and Exclusive Airline and
Airline Rewards Program of the Texas Rangers and includes additional marketing
and sponsorship benefits to engage fans in the community and beyond.
"This partnership is a home run for both American and
baseball fans," said Ron DeFeo, Chief Marketing and Communications Officer
at American. "Just as our airline connects people and places, we look
forward to connecting fans with the excitement of baseball and unforgettable
moments, especially for our AAdvantage members. It’s a celebration of teamwork,
passion and the thrill of the game."
The collaboration extends beyond the diamond, offering fans
unique opportunities to travel
to the games and enjoy exclusive perks. From throwing out the first pitch and
suite seats to once-in-a-lifetime meet-and-greets with popular players,
American is set to enhance the fan experience and bring them closer to the
action.
To unlock access to these experiences, fans must be an
AAdvantage member. U.S. residents, ages 18 and over, can sign up once daily at
aa.com/RangersPerks for a chance to win a specific prize.
American's activation of the sponsorship also includes an
American Airlines-branded field-level First Base Lounge at Globe Life Field.
This partnership, however, isn’t the first time American has
teamed up with the Rangers. In recent years, the airline and Texas Rangers
Baseball Foundation have partnered in community efforts for Make-A-Wish, Medal
of Honor Museum, Stand Up to Cancer, Seats for Heroes, Faces of Freedom and
other organizations.
"American has been a great partner of the Texas Rangers
Baseball Foundation since 2022, working closely with our team to provide
meaningful opportunities to deserving recipients,” said Jim Cochrane, Executive
Vice President, Chief Revenue Officer of the Texas Rangers in a comment.
He added, “With our new multiyear agreement, American will
be known as the Rangers’ Official and Exclusive Airline and Airline Rewards
Program, allowing our organizations to partner on more fan-oriented initiatives
like an exclusive rewards program that will give AAdvantage members access to
once-in-a-lifetime experiences and the American Lounge, which offers an
unmatched viewing experience at Globe Life Field.”
American is Dallas-Fort Worth’s largest carrier and the
largest airline in Texas. The airline connects customers to more than 230
destinations from Dallas Fort Worth International Airport (DFW), the most
destinations from a single hub in Texas. In fact, American flies nonstop from
DFW to all major cities where the Rangers play.
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