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Delta Air Lines announced it would use its dynamic seat-map algorithm to make it easier for groups and families to book seats together.
According to The Points Guy, the carrier's dynamic seat-map algorithm was rolled out in 2019 and uses "historical booking and seat assignment data" to help the airline determine how many rows in the main economy cabin should be reserved for groups.
Delta said the reserved main economy seats are not assignable to passengers flying alone or with just one additional person on the reservation. Instead, only travelers with three or more people on a booking will be able to book the specified rows.
"Being a customer-centric brand means we're constantly working to offer optimal experiences across travel," a Delta spokesperson told The Points Guy. "Taking a dynamic approach with our seat map displays is one way of doing that by providing preferred seating choices in all cabins, at the time of booking or at the gate when working with an agent, for customers traveling alone or with a group."
While the airline revealed there would be more reserved group seating on routes that historically serve more leisure travel, flights heavily associated with business travel will have fewer rows reserved for families and friends.
Delta announced the algorithm used to block the seats would vary by aircraft, route and other factors and be updated in real-time if the system determines there are more solo travelers than groups or families booking a flight.
Donald Wood is TravelPulse’s senior writer in the breaking news department, bringing nearly 15 years of experience to the desk....
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