by Donald Wood
Last updated: 11:05 AM ET, Wed April 24, 2024
JetBlue announced a personalized inflight experience
platform providing passengers with more customizability across their travel
journey, dubbed Blueprint
by JetBlue.
Beginning with new inflight entertainment features, some of
which have never been implemented on an airline in the United States, Blueprint
by JetBlue brings new seatback touchscreen features that emulate what customers
experience at home with their favorite streaming platforms.
“JetBlue has always been an innovator as the first to have
seatback screens and fast, free and unlimited Wi-Fi on every aircraft,” JetBlue
head of marketing and customer support Jayne O’Brien said.
“By launching Blueprint by JetBlue, we are doubling down on
our commitment to help customers create an inflight experience tailored to
their needs and preferences, making their flight as comfortable as their own
living rooms,” O’Brien continued.
Some of the new functions that JetBlue
travelers can look forward to seeing on their seatback screens include:
- Watch party: Watch the same film or TV show at the exact
same time with up to five other customers on the flight. JetBlue is the first
airline to allow up to six customers to watch entertainment content at the same
time to enjoy family-style viewing. Play and pause can be controlled on all
linked screens, regardless of where each viewer is seated.
- Content recommendations: Receive personal recommendations
for inflight entertainment based on previous viewing history.
- Pick up where you left off: Whether connecting with a
layover or flying next month, never miss the end of a film or television
show—automatically pick up where you left off from flight to flight.
- Saved favorites: Save film and TV show selections to watch
on future flights so you can spend less time searching and more time watching.
- Saved settings: Accessibility and system settings, such as
volume, language, parental controls and close captions preferences can now be
saved and carried over from flight to flight.
- Content partnerships: First-of-its-kind partnerships such as
JetBlue’s exclusive streaming partner, Peacock, provide customers with access
to exclusive entertainment and offers.
Tailored Touchpoints for Seamless Connection
Beyond inflight entertainment options, Blueprint expands on
JetBlue’s existing products that give travelers a more personalized experience
and brings the entire journey to their fingertips:
- Personal greetings: Customers can now change their preferred
name on their JetBlue travel profile to be displayed in a personal welcome
message on seatback screens, whether or not they identify with their legal
name.
- JetBlue is the only airline that greets customers with
confetti graphics and a complimentary drink (21+) when flying on their
birthday.
- Flight connect: Customers can access information regarding
their JetBlue connecting flights and gates right at their seat.
- Seatback ordering: JetBlue’s seatback ordering feature that
lets customers make meal selections directly from the seatback screen now
extends to its A321neo with Mint aircraft, further elevating dining on all
transatlantic flights.
- Loyalty made easy: Customers can enjoy easy one-click
sign-up to JetBlue’s TrueBlue loyalty program through a QR pop-up on seatback
touchscreens that automatically populates first and last name directly on a
personal device.
The new personalization functions have begun rolling out on
JetBlue’s AVANT touchscreen aircraft powered by Thales and are expected to be
completed next month.
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