The second Scandinavian Airlines “Destination Unknown” adventure
for EuroBonus members sold out in a record-breaking four minutes.
The exclusive expedition
leaves travelers guessing where they are going until the flight is underway,
making for a liberating and refreshing travel experience.
The next Destination Unknown trip will be departing from
Copenhagen Airport and will last from April 4 to April 7, 2025. The cost is
60,000 EuroBonus points for a round trip.
The concept of Destination Unknown began when a 2024 flight
filled with SAS EuroBonus members were taken on a surprise journey to Athens.
Guests
loved the experience and 96 percent of them said they would do another version
of the trip in the future. Participants ranged from ages 19 to 81 and came from
Denmark, Norway, Sweden, Finland, the United Kingdom and the United States.
SAS has been flying since 1946 and is the national and
leading airline of Denmark, Norway, Sweden and Northern Europe. EuroBonus is SAS’
loyalty program for earning points towards flights, hotels, car rentals,
shopping and much more.
Aron Backström, VP of product & loyalty at SAS, wants
Destination Unknown to rekindle the excitement of exploring somewhere new. He says,
“There’s something magical about stepping onto a plane without knowing where
you’ll land,” and adds “It strips away all the usual decisions and planning,
allowing travelers to fully immerse themselves in the experience.”
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
