Singapore Airlines Improves Premium Economy Experience with New Amenities

by Lacey Pfalz
Last updated: 11:25 AM ET, Fri March 15, 2024

Singapore Airlines (SIA) is improving its Premium Economy in-flight experience with new food and beverage options and a new amenity kit, all available on flights beginning March 31, 2024.

Premium Economy Class travelers will enjoy an offer of a glass of Charles de Cazanove Brut Tradition NV champagne following take-off, and they’ll also be able to see a hard copy menu of all meal, snack and beverage options available on their flight.

Premium Economy Class travelers will enjoy a selection of over two hundred new appetizers, main courses and desserts just for them. Meals include a seasonal appetizer, main course, bread, dessert and cheese and crackers, all served on custom-made porcelain.

Upgraded bread include croissants for breakfast or garlic bread rolls for other meals. New appetizers include patatas bravas, which are Spanish fried potatoes, or a seasonal variation of Japanese cold noodles.

Guests can choose from two different premium main course options, which are either international inspired or Asian inspired. New dishes may include beef bourguignon, Bak Chor Mee, which is minced pork noodles, Thai-style crab curry and more.

Customers can also choose from an expanded Book the Cook menu, available to peruse for pre-order at least 24 hours prior to departure. The menu offers a larger offering and includes popular offerings like Singapore-style seafood hor fun and chicken biryani.

Desserts may include chocolate feuilletine cake, apple crumble cheesecake or something similar. Each dessert comes with a small bar of chocolate and an upgraded cheese and crackers plate.

Premium Economy Class travelers can enjoy a selection of wines and champagne, along with a wide variety of mixed drinks such as the Singapore Sling. Peppermint and chamomile teas, along with Cadbury hot chocolate, will also be available as non-alcoholic beverage options.

Singapore airlines, premium economy, SIA, flight amenity kit

On flights that are at least seven hours long, Premium Economy Class travelers will enjoy a new amenity kit during their flight. The Out of the Woods Amenity Kit is made from FSC-certified kraft paper fabric and includes eyeshades and slippers made from recycled PET. Lip balm is packaged in a biodegradable material, while toiletries, such as dental kits and moisturizer, will continue to be available in the lavatory.

“Since its introduction in 2015, Premium Economy Class has become popular with our customers,” said Mr. Yeoh Phee Teik, Senior Vice President of Customer Experience, Singapore Airlines. “They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value. At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travelers, and find innovative ways to continue delivering a personalized and world-class in-flight experience.”

“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers,” continued Yeoh Phee Teik. “The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”

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