by Donald Wood
Last updated: 8:30 AM ET, Wed August 9, 2023
United Airlines announced an expanded partnership with Sesame
Street to offer new onboard amenity kits for children.
The new United Children’s Travel Kit was created in
collaboration with Sesame Street and features an Oscar the Grouch color and activity
book with crayons, mazes, dot-to-dots and more fun.
In addition, the amenity kit boasts an Oscar the Grouch slide
puzzle, which features a picture of the Chief Trash Officer in a trash can, and
a sensory calming strip designed to help soothe anxiety and fidgeting, as well
as help kids relax and maintain focus.
With 62 percent of millennial parents traveling with
children younger than five years old, the amenity kits are also designed for parents
who need relief and support while flying with kids.
The United Children’s Travel Kits are the latest in a long
line of kid-friendly improvements the airline has made in recent years, which
also includes adding Oscar the Grouch as Chief Trash Officer, implementing the Welcome
Sesame initiative and making it easier for families to sit together for free.
Earlier this month, United announced new
amenity kits that feature exclusive products from Venus Williams-backed
wellness brand Asutra and Hawaiian brand Ua Body. The kits are available to
United Business passengers on premium transcontinental domestic routes and
offer cruelty-free skincare made without any parabens, phthalates or petroleum.
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