by Donald Wood
Last updated: 10:20 AM ET, Wed August 2, 2023
United Airlines announced new amenity kits that feature
exclusive products from Venus Williams-backed wellness brand Asutra and Hawaiian
brand Ua Body.
The amenity kits are available to United Business passengers
on premium transcontinental domestic routes and offer cruelty-free skincare
made without any parabens, phthalates or petroleum.
Each kit includes an Asutra cleansing face towelette, lip
balm and hand lotion, all housed in a reusable, branded pouch that also
consists of a bamboo toothbrush, toothpaste, an eye mask and ear plugs to help
travelers rest.
“As a women-owned, Chicago-based company, we are thrilled to
partner with our hometown airline, United Airlines,” Asutra Owner Stephanie
Morimoto said. “Our mission at Asutra is to make self-care a possibility for
everyone through accessible wellness products.”
“From personal experience, I know that taking care of
yourself intentionally while traveling can be challenging,” Morimoto continued.
“This new amenity kit gives travelers an easy, enjoyable way to take care of
themselves while on their journey and arrive refreshed.”
The airline also introduced new amenity kits for United
First passengers traveling between the continental United States and Hawaii,
including skincare from Hawaiian brand Ua Body, which will debut later this
month.
Each United Hawaii amenity kit includes a moisturizing lip
balm, hand cream, face mist, an eye mask, a bamboo toothbrush, toothpaste and
ear plugs. In total, the carrier distributes transcontinental and Hawaii
amenity kits to approximately 65,000 passengers per month.
“We're really proud of these amenity kits; fantastic new
partners, exclusive products and high-end ingredients. Our customers are going
to love them,” United’s Peter Wolkowski said. “These kits, customized for our
transcontinental and Hawaii-bound travelers, are just the latest way we're
working to make the travel experience even better at United.”
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