Alaska Airlines Offers Early Boarding to Passengers Wearing Ugly Sweaters

Alaska Airlines is looking to celebrate National Ugly Holiday Sweater Day by offering travelers wearing festive gear to the airport the chance to board their flight early.

On December 21, all Alaska Airlines and Horizon Air passengers who wear their ugly holiday sweaters will be eligible for early boarding, in addition to being treated to holiday-themed boarding music playing all month and free holiday movies available during flights.

"This time of year, we consider ourselves the 'merrier carrier,' so we love going above and beyond to help our guests embrace the fun, festive side of flying during the holidays," Alaska Airlines managing director Natalie Bowman said in a statement.

"Whether you're heading home to celebrate tradition or jetting off to a sunny destination to escape the cold, we recognize your journey begins with us, and we're happy to make your travels even brighter any way we can," Bowman continued.

We're taking #UglySweaterDay to new heights!

If you're flying on 12/21 and wearing ANY kind of fly holiday sweater, YOU get priority boarding. #iFlyAlaskapic.twitter.com/kmrqC5lqng

- Alaska Airlines (@AlaskaAir) December 13, 2018

Alaska Airlines and its employees are celebrating National Ugly Holiday Sweater Day for the second straight year with the intention of bringing joy to customers during the notoriously busy holiday travel season.

All guests are invited to join in the celebration and share their memories on Twitter by tagging their photos and videos using the hashtags: #UglySweaterDay and #iFlyAlaska.

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