by Donald Wood
Last updated: 12:42 PM ET, Fri July 27, 2018
Allegiant and Minor League Baseball (MiLB) announced Thursday a national partnership agreement designating the carrier as the Official Airline of Minor League Baseball.
As part of the deal, Allegiant will work with fans through various touchpoints in MiLB ballparks, allow fans to participate in Friday Fly Away giveaways and serve as the naming rights partner of a digital advertising network that spans multiple MiLB markets across the United States.
The partnership also involves Allegiant joining the MiLB Charities CommUNITY initiative, as well as the airline serving as a presenting partner at the 2018 Baseball Winter Meetings between December 9-13 in Las Vegas.
"We're beyond excited to announce this new partnership with Minor League Baseball and to become the official airline for clubs nationwide," Allegiant chief marketing officer Scott DeAngelo said in a statement.
"Our two organizations share a collective vision for and commitment to the communities we serve," MiLB chief marketing officer David Wright said in a statement. "We are proud to partner with an industry leader and look forward to amplifying key activations and extending the partnership beyond the ballpark."
Allegiant now serves more than 115 current markets and has also flown more than 80 million passengers to destinations across the country since 2001.
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